Creating and implementing a successful lead generation strategy is a must for getting consumer attention, especially in today’s digital world where you are one of many. Creating the right social media and blog posts can help set your brand apart from others – driving visitors to your website through these channels before nurturing them into […]
Did you know that a report a few years ago documented that more than 3 billion people are on social media globally? Creating a connection is one of the main reasons people are on social media and why businesses use these platforms to build relationships with their audience and stakeholders. With several prominent social media […]
Do you think that your startup doesn’t affect the environment? If you do, you are wrong! Just because your business is currently operating at a smaller scale than large enterprises, it doesn’t mean that your day-to-day operations aren’t impacting the environment and society as a whole. That is why, you must take steps to make […]
Since the inception of cloud computing in 1996, the term software as a service also coined up. The companies started proliferating the software platforms available over the internet and the SaaS industry exploded going from zero to 49 billion dollars by 2015. The growth chart further climbed 67 billion dollars in three years with the […]
When someone says the word startup, we instantly recall various success stories and picture exponential growth. Different types of startups launch multiple products and services every year. In reality, startups are the paramount business models that drive modernization and economic growth in the market. It is the modern way of standing on your own feet […]
Hubspot is meant for inbound marketing and sales purposes. The software’s sole purpose is to attract the visitors, lead transformation and finally closing the deals. Long gone those days of marketing of contacting or making purchases. The ease with which it provides the tracking and selling of goods has no match. The Survicate is developed […]
Sustaining a business model during this time is quite a challenging task. Since there are so many new companies and businesses in the market, making a name for your brand could be challenging, and that path may seem intimidating at times. But, with proper analysis and resource management, standardizing your business would become easy and […]
The market is crowded with copycats and similar products. Standing out from the rest, therefore, becomes vital for success. A unique and good brand design is one of the ways of making your startup stand out. Most of your prospects are online, and a well-designed website can help get their attention. But, a lot goes […]
With everyone moving to the digital space, web developers have many opportunities. Individuals and companies need websites for various reasons. For the latter, websites are an essential marketing tool. Many companies outsource web development instead of hiring a full-time resource. The developers build, create and maintain websites. A study shows that web development is the […]
Relevance is one of the cornerstones of marketing in the business world. Every business needs to outdo its competitors in terms of marshaling a brand that customers can identify with. In this era of digitalization and the internet, search engine optimization has revolutionized marketing. Businesses have been revitalized by the internet so much so that […]