What is SEO? Should I Invest money in SEO (search engine optimization)? Is there any real value in SEO? Is SEO really that crucial to a company’s success?
If you have such questions in your mind and want to know the answers, then you are at the right place.
SEO has proven to be one of the most important aspects of digital marketing strategies that helps many companies in order to grow their business.
In this article, we will look at the meaning of Search Engine Optimization (SEO), and the top 7 benefits of SEO that can help your business to increase traffic to your website.
So, without wasting much time let’s understand the meaning of SEO and what exactly it is.
Must Read: Top 7 SEO Tools to Grow Your Small Business
What is Search Engine Optimization?
Search Engine Optimization, or SEO, is a method of obtaining traffic in the search engine results page (SERP) via “organic” or “unpaid” traffic. It’s a process or you can say a technique for improving the search engine rankings of your website.
You’ll need to make changes to your website so that these search engines can quickly recognise the type of information your website contains. They look for words, phrases, documents, images, structure, user-friendliness, and a variety of other things as they crawl your website.
All of these are documented. When a user searches for something, the search query is matched with the catalogued data, and the most relevant results are presented to the user.
If your website ranks higher in these rankings, people are more likely to click on your link and visit your site.
Voice search SEO and Vernacular SEO are one of the latest digital marketing trends in the SEO genre.
Now that you know what Search Engine Optimization, or SEO, is all about, let’s look at some of the benefits of SEO and how it can help you grow your website, and increase traffic.
Top 7 Benefits of Search Engine Optimization
1. SEO Reduces Your Cost
The fact that you don’t have to pay any sort of amount in order to rank is one of the most important benefits of SEO. Organic rankings are purely determined by the algorithms of search engines.
This simply means that you must create web pages that search engines think are worthy of being directed to by their users. Once you’ve established your high-value-providing webpage, you don’t have to pay search engines to have it appear at the top of search results.
This is in stark contrast to Pay Per Click ads, which charge a fee each time someone clicks on your website and watches it.
Hence, SEO is an effective way to rank your website at the top of SERP without paying any single penny, which also helps you to reduce your cost.
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2. SEO Keeps You Ahead of the Competition
Consider two companies in the same industry that deal with the same products and sell them for the same price. One of them has a website that is search engine optimised, whereas the other does not. Which firm do you think would get more clients if all other factors are equal?
The one that comes up first on a search engine’s results page!
You’ll only need to do a little keyword research and you’ll be ready to begin. This will allow you to determine exactly what your customers look for, as well as the keywords that your competitors rank for and the ones that you should target.
Do not underestimate search engines’ power to keep you ahead of the competition. Rank higher in the search results than your competitors, and you’ll have a better chance of attracting more customers.
3. SEO Results Can be Measured
One of the most noteworthy advantages and benefits of SEO is the ease with which you can track the data that indicate the success of your SEO efforts. You are not obligated to remain unaware. You’re well aware of how beneficial it has been to your business’s growth.
You may review, optimise, and work on every component of your SEO. And in order to do so, you may use Google Analytics to see where you stand, how many people visit your website, how long they stay, what keywords got them there, and more.
There are two platforms that can come handy when you want to track your SEO performance. Google search console and google analytics. The first one tracks only organic traffic whereas analytics allows you to track organic as well as paid traffic. Thus, learning google analytics for starters is a better option.
4. SEO Is A Long-term Marketing Strategy
While good SEM may have a significant impact on your business in the first few years, SEO efforts will increase with time, resulting in better results over several years.
In reality, the amount of SEO results and ROI is directly related to the amount of money, effort, and time invested.
Be careful of SEO firms that promise immediate results because they may employ black hat techniques & practices that may enhance traffic but are unethical and frowned upon by Google.
5. SEO Provides Better User Experience
User experience is a crucial Google ranking factor and an important aspect of SEO.
Google has learnt how to interpret a good or unpleasant user experience, and a positive user experience has become a vital part of a website’s success.
When someone is looking for an answer to a question, they want to know the answer as soon as possible after clicking on the listings. Websites that provide useful information and accurate statistics are favoured by Google.
If a person visits a website that is slow, or gives irrelevant content or uses black hat techniques, and so on, Google considers the site to be a terrible experience and will rank it lower on the Search Engine result Page.
And not only SEO, there are various other digital marketing efforts that one must adhere to in order to provide a good user experience. Consider taking an online digital marketing course to be aware of the opportunities that exist.
6. SEO Helps to Build Relationships With Other Websites
An SEO strategy can also help you gain links from reputable websites. This means that focusing on outbound SEO methods is an important component of optimising your sites.
Finding opportunities for placement or coverage on industry blogs, news outlets, and other relevant sites can help your website or brand develop significantly.
Even Google prefers interlinked websites, so you should focus on incorporating connections to other sites and promote them in your content.
7. SEO Increases High-Quality Website Traffic
SEO would surely help you attract higher-quality visitors. Visitors to your website that are actually interested in your products are far more inclined to do so.
Keyword research is critical since it allows you to target people who are looking for the keywords you’ve chosen to rank for.
Long-tail keywords are an ideal example, as they have strong intent despite their low search volume. As a result, focusing on long-tail keywords is essential and can improve conversion rates.
Those were the top 7 benefits of Search Engine Optimization (SEO), that can be used in order to increase traffic to your website. Many businesses have used these SEO strategies and have seen positive returns. And now it’s your turn to use all those strategies and grow your business.
But to apply all these techniques and strategies you must have adequate knowledge of SEO best practices and hacks. There are plenty of SEO courses online that can be of great help for you to get started!
We hope these top benefits of SEO have helped you gain some valuable insights and rank your website at the top of the SERP. Let us know your views in the comments section below.
An ‘Edupreneur’ and the founder of IIDE – Indian Institute of Digital Education.
He is a passionate public speaker and teacher for over 10 years. He has trained over 1,00,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce. He is a TEDx speaker and is a visiting faculty at India’s top management institutes like the IIMs.