Creating and implementing a successful lead generation strategy is a must for getting consumer attention, especially in today’s digital world where you are one of many.
Creating the right social media and blog posts can help set your brand apart from others – driving visitors to your website through these channels before nurturing them into buying customers. Whatever you do, your lead generation strategy must be at the top of its game.
What Is a Lead Generation Strategy?
A Lead Generation Strategy is a set of promotional activities you carry out with the aim of bringing visitors to your website or store with the hope that they will become future customers.
How you structure and plan this strategy and how much budget you have available to invest in a lead capture app and tactics will all help determine the program’s overall effectiveness.
Lead generation is used by all types and sizes of businesses – from small, medium to large corporations. It is a crucial component for companies that are just starting and those with mature sales teams.
It helps bring new business opportunities into an organization and can also be used alongside other performance marketing platforms such as search engine optimization, social media marketing, email campaigns, content development programs, etc.
Having an effective and efficient lead generation strategy is crucial because it provides your business with the opportunity to acquire more customers/clients.
Key Components of Lead Generation Success
How Are You Identifying Your Target Audience?
This is a crucial first step. How you plan on identifying your target audience will determine how many leads you generate and whether they are interested in your product or service offerings.
You can make use of many lead generation channels, such as social media engagement, search engine marketing (SEM), email marketing, etc. These channels bring visitors into contact with your brand online; however, this does not necessarily mean those contacts are ready to buy.
How you plan on engaging with them once they have landed on your site will determine whether they will convert into customers.
Having a Solid Follow-Up Strategy
Paid advertising platforms such as Bing Ads, Google, Facebook Ads, etc., can be a great way to expand the reach of your content and brand name – but it is vital to plan how you will treat those leads after their clicks.
How are you going to capture contact information? How do you nurture them through the sales funnel? How do you plan on turning these visitors into email subscribers or paying customers/clients?
You need a multifaceted strategy for each area that mirrors each other.
Being on the Right Platforms
To decide which channel works best for you, it is vital to understand your target audience and where they are spending time online. How these channels work for you depends on your individual lead generation goals; however, there are a few things to keep in mind:
- How do you track leads?
- How do you measure the ROI of each campaign?
- How do you segment visitors to go through the appropriate sales funnel stages and land an appropriate conversion goal – “lead,” “customer,” or something else?
- Which platform will give you the highest return on investment (ROI)?
- How long will it take to see results?
How to Create and Implement a Successful Lead Generation Strategy?
The aim of a lead generation effort is to convert more potential customers into customers for your business.
How do you treat leads through your digital marketing strategy, how many leads do you gain, and how valuable those leads are to your business?
We Can Break Down Lead Generation Into Two Categories:
The first goal: To get visitors from outside your marketplace, people who have never heard of your company and may not know anything about what it offers. This could include new target audiences or existing audiences that are not familiar with what your business is all about.
Having different lead generation methods is more effective than just depending on one. This means you can then cater to a broader audience and thus create more qualified leads.
The second goal: Getting the attention of people who already know about your product. If someone has clicked on your ads before, visited your website, or has entered their contact information on your website, they have already shown interest in your services/products.
The goal here is to target and nurture them through a series of communications until they are familiar with your products or services, and comfortable with buying from you.
Lead capturing is the first stage of creating and executing a successful lead generation strategy. You could publish volumes of content that encourage visitors to your site, but then they may never come back again after that.
The key aim of lead capture is to pique their interest and capture their information. These could be their email addresses or phone numbers. Also, lead capture services can definitely help you achieve this.
Many will now consider signing up with their email as an invitation for businesses to spam their inbox, and you must now allow the customer to decide to ‘opt in’, so you need to give them something valuable before they can give you their information.
This is why the next stage of lead generation strategy is very vital, you have to ensure that you have relevant lead magnets in place.
A lead magnet is a marketing tool that provides your website visitors with value in exchange for their contact information.
This could be any of these:
- A how-to video series
- A free trial or discount
- White Papers
- Expert Interviews
The aim is to receive permission from the prospect to gain their information and allow you to then follow up on the lead.
Further on in creating and executing a successful lead gen campaign is to ensure you have an effective landing page.
There are two primary purposes of creating an effective landing page. The first is to warm up potential customers in this first stage of the sales process.
The second is to capture their interest enough to provide you with their information by attracting them to something that you sell and for them to make a purchase.
A landing page is a page that someone will land on after clicking on an ad or other online marketing element. This page will exist separately from your website and is used as its single marketing tool.
An effective landing page is simple, provides clear information, and has one simple call to action not to frighten off or bombard the visitor at the first interaction they have had with you.
Another way to create and execute a successful lead generation strategy is to begin to score your lead. Lead scoring is a component of marketing automation software that helps prioritize leads depending on the level of engagement with your inbound marketing content.
This helps determine who is ready to buy and confirms if your lead generation strategy is working.
The way you can score a lead is dependent on the level of the type of engagement someone has had. Many do not use this technique, and it can be an essential part of creating and executing a successful lead generation strategy.
It provides real-time feedback on how responsive your leads are and when people are ready to buy.
These are just a few ways to develop and implement a successful lead generation strategy, but you need to try many approaches and see what works for you and your businesses by tracking the success.
A lead generation strategy aims to capture the attention of potential customers and capture their information to turn them into buying customers.
An author of Namaste UI, published several articles focused on blogging, business, web design & development, e-commerce, finance, health, lifestyle, marketing, social media, SEO, travel.
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