Five Localized Paid Social Marketing Tips

Going local is a sure bet for marketers aiming for the greatest online exposure for their products or services. Social media has made localized marketing easy due to location-based targeting on platforms like Facebook, as well as other tools that allow audiences in specific areas see messages tailored especially for them. Paid social media posts […]

Best Magento Alternatives to Start an Online Marketplace

Table of Contents: What is Magento? A brief history of Magento Magento as an online marketplace Platform What to look for in a Magento eCommerce marketplace alternative? Top 7 Magento multi-vendor Alternatives for Building an Online Marketplace Yo!Kart CS-Cart Yo!Rent X-Cart Growcer Mirakl Shuup Conclusion What is Magento? Magento is an open-source eCommerce platform written […]

Helping B2B Business Move Toward D2C: Why It’s Not as Simple as Doing a Quick Redesign

More consumers are expecting businesses to maintain an online presence and offer products and services to online markets, leading traditional B2B businesses to shift some or all their business to ecommerce to keep up with demand.  Though the D2C model seems like it should be exclusive to B2C brands, many B2B brands can add new […]