Even though everyone is excited about the latest fifth-generation (5G) mobile network, they’ll have to wait a bit longer. The global pandemic has halted the implementation across the world, and who knows when all of that will be over. Meanwhile, the 4G mobile network still reigns supreme. We’ve come a long way since mobile cellular phones were first introduced.
Nowadays, smartphones have become not just an essential part of our everyday lives, but they’ve also become an essential part of business infrastructure. A lot of tasks today are conducted via mobile phones rather than via computers, and the 4G network made it all possible. With that in mind, here are a few benefits 4G can bring to your business.
So what can 4G really do?
Back in the day, the third-generation (3G) mobile broadband network made the use of smartphones possible. Mobile devices were able to connect to the Internet more efficiently and process online material ranging from watching videos on YouTube to sending and receiving emails.
The 4G elevated those possibilities with faster and more reliable broadband connections. This propelled the use of smartphones and turned them into devices more powerful and useful than ever before. Nowadays, it’s safe to say that mobile devices are an essential part of any company’s inventory per se.
Bring Your Own Device (BYOD)
One of the main benefits of 4G for business is that it can support a lot of mobile devices in a relatively small area. This gave birth to the BYOD trend where employees would bring their own devices to work. Employees are more efficient and effective when working on a device they are familiar with.
This benefits companies as well, especially since they don’t have to invest as much into IT infrastructure as they did before. Therefore, it’s a win-win situation for all sides. The BYOD trend is particularly popular among the younger generations, especially millennials.
Since millennials make up the majority of the global workforce, companies were forced to strongly consider opting for the BYOD trend. That said, companies adopted the BYOD trend in order to attract millennial workers more easily. Although indirectly, the 4G network allows you to cut overhead expenses and hire new employees more efficiently.
The rise of mobile commerce
The world of eCommerce has greatly evolved over the years, and it’s mostly thanks to the 4G network. As you may already know, mobile traffic has skyrocketed in the last few years, and a lot of consumers use their mobile devices to browse the web.
The majority of eCommerce stores saw this as an excellent opportunity, which is why they decided to optimize their stores for mobile. Now, mobile commerce is flourishing, and consumers are able to do their online shopping using a mobile device. Not only that, but payment processing is also available via mobile.
All you need is a fast Internet 4G package and you can cater to mobile customers all over the world with ease. Online stores were able to evolve and provide their customers with not only more convenience but also provide them with an exceptional experience.
Enhanced customer service
The 4G mobile network created numerous opportunities for businesses to capitalize on. Due to high connectivity between mobile devices, businesses were able to collect valuable information regarding customers so that they can provide them with much better service.
This sparked the use of the IoT (Internet of Things) trend that reshaped businesses as we know it. Nowadays, mobile phones are not the only smart devices you can get your hands on. In fact, smart devices range from household appliances to voice assistants people use in their everyday life.
This also gave birth to a co-economy where businesses can collaborate so to provide a better service to customers and remain competitive at the same time.
This is all possible thanks to IoT devices connected via the 4G network. Although companies leverage IoT devices to gather big data, the insights gathered from that data proved to be invaluable in helping companies deliver an enhanced service and experience to consumers.
Perhaps one of the greatest benefits of the 4G network is its ability to provide seamless business continuity. Mobile networks are separated from the rest of the Internet. In other words, should you lose internet access for any reason, you can still rely on your mobile network to resume mission-critical operations at your company.
What that means is that your company won’t be affected by the downtime, and you won’t have to suffer any significant losses. This would be impossible to achieve on previous generations of the mobile network because they simply weren’t strong or fast enough to support online business operations like the 4G does. The 4G mobile network will eventually be surpassed by its successor. However, until that happens, 4G still has a lot of benefits to offer to any company that’s willing to utilize 4G’s full potential. Both business and consumer needs continue to grow, which is why there’s a necessity for improving the mobile network. Still, 4G will continue to do what it does best until the world is ready for the next generation of mobile network.
An author of Namaste UI, published several articles focused on blogging, business, web design & development, e-commerce, finance, health, lifestyle, marketing, social media, SEO, travel.
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