Facebook pages promoting fancy handmade products, Instagram ads that introduce you to authentic organic farms or even the most high-end brands offering discounts via their official handles; all of them share one thing in common: the smartest use of social media. Platforms that were originally created for better networking are now doubling up as modern […]
Crafting a successful social media strategy is what you will exactly need for your business to grow. It solidifies your branding, generating high-quality leads, and sales. But it can also be a huge waste of your time. So, the key here is how you can create, carry out, and measure your entire plan strategically. For […]
The last thing you want to do in your branding efforts is to bottleneck your entire online presence and become associated with a single channel or medium. You see, this is what happens to a lot of influencers nowadays. They become popular on one platform and just can’t successfully transition anywhere else. As a result, […]
Artificial Intelligence used to be far away concept we would see in movies. But the ideas and concepts are more of a reality than you might think. Artificial Intelligence systems and robots are a part of our everyday lives and will continue to be more involved in more aspects of everything we do. Current Everyday […]
Whether you are looking to reinvent an existing website or you have finally decided to take the plunge into the lucrative world of online retail sales, you need to start off from a firm footing. One major (and sometimes confusing) concern involves how you will be able to select the best e-commerce theme for your […]
Are you utilizing the power of social media as a part of your hiring process? If you’re not, you’re in the minority. According to a 2017 study by Career Builder, 70% of all companies are now using social media as a hiring tool. The HR professionals who use only the job sites might see this […]
A picture is worth a thousand words, so they say. With more than 800 million monthly users, Instagram is the leading social media platform, which is why all the marketing companies are crazy about it right now. Regardless of whether you’ve been on this platform since its inception or you’re new to the “insta-craze,” all […]
A title determines the success of any piece of writing. Most people decide whether to go through your post or not by simply reading the title. Therefore you should not underestimate its power. Below are several tips on how to write catchy headlines and blog titles your readers can’t resist: Use of Question Titles Question […]
Digital advertising is an essence of global marketing nowadays. The spending in this field will reach nearly $230 billion this year and grow by more than 40% until 2020. At the same time, official estimations suggest that almost 14% of digital advertising revenue come from retail industry. In such circumstances, retailers need to adapt to […]