A picture is worth a thousand words, so they say. With more than 800 million monthly users, Instagram is the leading social media platform, which is why all the marketing companies are crazy about it right now. Regardless of whether you’ve been on this platform since its inception or you’re new to the “insta-craze,” all brands should capitalize on Instagram if they want to keep in tandem with their targeted audience.
Instagram is amazingly simple and the most user-friendly of the mobile platforms. Its simplistic attribute makes it the most personal of the mobile platforms. And if you think Instagram is just for millennials, you’re wrong. This app is perfect in the marketing sphere as it caters to all ages and brands.
Here are some reasons why your brand should be hanging out on Instagram.
1. Customers Are More Likely To See Your Posts.
According to instagram, 80% of users say that they follow at least one business on the app, with 60% hearing about the product and service through the platform. This shows some level of interest and may very well be considered as leads.
99firms.com brings up some concrete real-life examples of businesses that expanded their reach and generated leads through the social platform, such as the Mercedes-Benz Cars UK case where the company’s IG story campaign resulted in a reach of over 2 million.
As Facebook began charging for marketing, more and more companies are finding it hard to keep up with more prominent brands. Instagram, on the other hand, ensures that your followers will see 100% of the content.
Here is how.
Blocking content from a news feed is rather impossible unless you unfollow an account. This means more of your photos and content will be viewed by your customers, translating to more visibility for your brand.
2. Smart Phones Can’t Be Ignored
From high-end phones to budget phones, these devices are becoming readily accessible by the day. Gone are the days when people relied only on the computer or tablet to surf the web. Today, more people use the smartphone to browse the internet. As more people continue switching to smartphones, the marketing power of Instagram will continue to grow.
3. More People Prefer Instagram
Among social networks, Instagram boasts the highest engagement rates. Instagram followers are more likely to engage and also share your content compared to a large percentage of people on Facebook.
4. Instagram Allows For Creativity
Instagram is a visual storytelling app. With the different colors and filters, presenting your pictures in a manner that tells the story of your brand has never been easier.
You also have the option to tell that story over a more extended period. This app makes it easy for users to scroll through your profile and relate to your brand without having to click on a particular picture.
5. Relating To Your Audience Has Never Been Easy
With branded content being more popular for generating engagement, one benefits of Instagram is that it can help you build trust. Followers love keeping in touch with the daily routine of their favorite brands informally and casually. Giving your followers a behind the scenes images of the everyday normality of your work creates a personal connection with your brand.
Behind the scene photos and employee images are more likely to rank well on Instagram, especially if you are a specific service provider. This, in turn, can elicit their support for your product or service, hence having a positive effect on your bottom line.
6. Brand Yourself And Step Up Your Game
Creating content for your Instagram account can be a little difficult but is rewarding in the long-run. The visual aspect of Instagram makes it an excellent platform for marketing your products and services. You can also use Social Studio to help you create more engaging content.
Aside from using pictures to sell your product or service, you can also use creative captions that can capture the followers’ attention, making them share the image with their followers. Boom! Free advertising right there.
7. Reuse Marketing Materials: Work Smart, Not Hard
Visual content is not just a big thing on Instagram but Twitter and Facebook as well. That said, we can all agree that we are crunched for time. While Instagram enables you to create unique and eye-catching images, you can leverage the images as content for your other marketing channels like Facebook and Twitter. You could also opt to capture photos using your Instagram app.
Set your phone on airplane mode to capture an image and it will automatically be saved to your gallery for later use. This saves you a whole load of trouble creating more content.
Instagram is a powerful tool for marketers everywhere. It has the power to capture your customer’s minds making them potential leads. It may be hard building your brand on Instagram, but the benefits are worth the effort in the end.
Alex Slichnyi, community manager at 99firms.com, is an avid learner of all things IT. He is a savvy SEO specialist who loves traveling because it allows him to experience hands-on the many facets of life. This hands-on approach can be seen in his work, which is meticulously crafted with daring vision by an open, yet methodical mind that likes to probe, test and improve. Communicating and learning are Alex’s core values that drive him forward.