Examples of 9 Successful eCommerce Websites Using Shopify Plus

Launching an ecommerce store can be challenging, but the work isn’t over when it’s up and running. Once it comes time to scale, business owners need to figure out how to scale effectively, expand into international markets, or handle a higher sales volume. Fortunately, Shopify Plus is designed to do just that. With tools like […]

3 examples of digital marketing that can help boost your brand

Digital marketing is any marketing that requires the use of the internet or electronic devices. Ease of access to the internet coupled with ever-evolving technology means that there are more digital marketing options now than ever before – many of which could help catapult your business to another level. Here are 3 examples of digital […]

Advanced Search Engine Optimization Strategies: What You Need to Know

Introduction Gaining an understanding of search engine algorithms is essential to becoming an expert in SEO. These intricate systems establish the foundation for successful tactics by deciding a website’s fate in search engine rankings. Numerous factors are considered by search engines like Google when determining which pages are most pertinent to a user’s query. To […]

Service Marketing vs. Product Marketing: Key Differences and Strategies

In marketing, there is no easy one-size-fits-all solution. Different products need different strategies to maximise conversions. For example, there is a difference between marketing an iPhone and marketing insurance. So whether you sell products, services, or both, in this article, we set out the difference with the aim of helping you market your business better…Let’s […]

Big Data in Marketing 101: Why it’s Important

When talking about carving out a place in a competitive business landscape these days, it’s impossible not to go into detail about big data and its impact on the way modern marketers operate. The transformational effect big data has on sales and marketing is enormous, so much so that it’s now considered an invaluable tool […]

Which federal law made substantive changes to HIPAA

The Health Insurance Portability and Accountability Act (HIPAA) enacted in 1996 aims to protect the privacy and security of patients’ health information. Later in 2009, Congress passed the Health Information Technology for Economic and Clinical Health (HITECH) Act to strengthen HIPAA in light of increased adoption of electronic health records (EHRs). The HITECH Act made […]