This 2022, want your ecommerce website to rank higher on SERP? Here is an exclusive guide to SEO for ecommerce websites 2022.
With numerous ecommerce businesses popping up, there is huge competition to stay on top of the SERP. Be it a generic search for a utility or a specific brand based search, to show up on the search engine, and boost sales, SEO tactics are pivotal. To be on top of the online retail selling game, a thorough idea of SEO for ecommerce websites is a must.
So, why do we need to do SEO for ecommerce websites?
Search engine optimized websites rank higher and drive better traffic as well. This will in turn drive better leads and conversions. For creating brand awareness and visibility, SEO is crucial.
SEO for ecommerce websites creates familiarity with your ecommerce business among customers, and this holds good in the longer run. Here is an exclusive guide to SEO for ecommerce websites 2022.
The Exclusive Guide to SEO for E-commerce Websites 2022
1. Know the keywords game
Although keyword insertion is not the only strategy in SEO for ecommerce websites, it sure is an important one. Directing your customers using their search based keywords is the smartest way to do seo for ecommerce websites.
A few examples of Keywords used based on users popular search terms: Laptops at best prices, Buy mobile phones, Find best deals, shoes on sale and much more. Keywords like How to, where to and other questionable phrases as well are found to rank higher.
Make use of keywords analysis tools and find the keywords that you can make use of to target your customers. They are numerous free keyword analysis tools that you can make use of.
2. Focus on optimizing product pages
This is a primary and essential part of doing SEO for ecommerce websites. The products pages need to be optimized and updated thoroughly.
Use high-quality images and videos of the products, add a clear and thorough product description, showcase clients reviews, and make sure to add a call to action.
The higher the authenticity that the customers feel from the product page, the higher the sales.
3. Keep the URL structure intact
Your URL structure should be crisp, simple and intact. The simpler the URL, the better the website’s SEO score. Simpler URLs are easier to share, better to detect and drive traffic.
One of the ground rules of creating a URL that works is that it should be understandable.
Avoid using joining words in the URL and see if you can use keywords to drive better traffic.
Keyword insertion in URL makes it so much easier for the search engines to rank your website.
A strong URL is one of the most important strategies in SEO for ecommerce websites.
4. Make your website user friendly
A good user experience is the most important and basic requirement of any website.
Make sure that the UI/UX of your website is pleasing and easy to use for the customers.
Check for core web vitals as they are the most important entity in SEO for ecommerce websites.
Core web vitals are metrics involved in measuring the user experience of a web page through factors like loading performance of a page, interactivity and visual stability of the website.
Check for the core web vitals score of the website to check for its user-friendliness. There are numerous brands that look for a digital marketing agency in Chennai India to help develop a prompt and user-friendly website for their brand. A user-friendly website is extremely important.
5. Showcase reviews and testimonials
Social proofing is the key to enabling online purchases. Nudge your customers to leave a review. This will create great authenticity for your website and products. Thereby driving better traffic to your websites.
Provide credit scores and points for reviews as customers are more likely to leave reviews in doing so. Client testimonials are the key to converting leads into sales, and showcasing reviews is the best strategy of SEO for ecommerce websites.
6. Make wise use of Schema markups
Using HTML tags, you can provide additional information on your website pages. This is called schema markups.
These additional information are the one which increases the credibility of your website and gives a holistic view. There are numerous kinds of schemas like product schema, product availability schema, review schema and much more.
Schemas work well to produce snippets as well. Snippets are one of the best ways to get your customers to visit your website and improve traffic. Schema markups can work well in doing SEO for ecommerce websites.
7. Long-tail keywords works
Long-tail keywords are more specific to users search, and they generally tend to have four or more search terms. Long-tail keywords generally work best when you are aiming to do SEO for competitive niches.
Apparently, using long-tail keywords has been found to have higher conversion rates. Long-tail keywords also do a good job of ranking the newer websites much easier.
Make use of long-tail keywords as one of the effective strategies of SEO for ecommerce websites.
8. Abolish duplicate content
Duplicate content can reduce the ranking ability of your website. It’s best to produce fresh content that to make reuse of calalogs.
Avoid duplication by adding different product images and keywords on every page, making use of canonical tags, add suffixed URLs.
The QUality of the content matter and keeping your website fresh and unique is one of the notable strategies of SEO for ecommerce websites.
9. Keep your website loading time short
When searching for products and navigating from one product page to another, adding things to the cart, or making the final payment, you don’t want to let your customers wait. Make sure that you check for your website loading time and keep it intact.
The loading time and the speed with which your website loads is one of the high contributory factors for ranking. Avoiding cluttering and wisely optimizing your website without any lags can be one of the best ways to boost your website speed.
10. Content marketing is pivotal
Content marketing is the best way to drive organic traffic. Content marketing will work best for SEO for ecommerce websites.
Add FAQs, Post videos and blogs which can be informative and entertaining, showcase new products launches, demonstrative content and much more.
Social media marketing can also be one of the effective ways to do SEO for e-commerce websites, as social signals are one of the notable entities of doing SEO.
5 TIPS for increasing sales of ecommerce website
1. Make sure that you use high-quality pictures and videos for showcasing your products.
2. Provide a personalized user search experience for your customers
3. Enable easy and multi-payment options.
4. Provide filtering options for better navigation
5. Nudge your customers to make purchases through offers and discounts.
5 TOOLS for SEO for ecommerce websites that you can make use of.
SEMrush has 26 tools related to SEO. They help carry out functions like keyword research,on-page SEO, local SEO and much more. SEMrush can also be used for doing competitor research, content marketing.
Ahrefs helps carry out SEO techniques like keyword exploration, site audit, content marketing, rank trackers and much more.
3. Ubersuggest tools
Ubersuggest helps generate keyword ideas, carry out competitor analysis and also carry out content marketing.
4. MOZ Pro
MOZ provides user-based analysis and preferences. MOZ also helps measure the DA score of websites.
5. Helium 10
Ahrefs will help businesses that sell on amazon rank and help carry out SEO for Amazon selling products. Keep your ecommerce website updated from time to time, and you are going to rank on the SERP this 2022. Hope the above gave you an idea of the various tips that you can make use of for doing SEO for ecommerce websites. If you have any suggestions or queries, please feel free to reach out to us or leave a comment on the comments section below.
Karthikeyan Maruthai is a renowned digital marketing expert specialising in SEO and website development. He has a decade of experience in the field and has great skills to exhibit. He heads the SEO and web development team at echoVME, a leading digital marketing agency in india. The quick digital marketing solutions that he offers speaks for his skills and expertise.