Digital marketing is any marketing that requires the use of the internet or electronic devices. Ease of access to the internet coupled with ever-evolving technology means that there are more digital marketing options now than ever before – many of which could help catapult your business to another level. Here are 3 examples of digital marketing that can help boost your brand.
SMS marketing
SMS marketing is a technique designed to send permission-based text messages and advertising to consumers. The primary benefit of SMS marketing is that, unlike e-mail, you can instantly communicate with your customers. You can decide who to target, the content you want to include, and schedule the texts to be sent at designated times of the day. It’s an extremely cost-effective way to target groups of people with information you want to communicate quickly and directly. To make it easier to manage, you can use an email to SMS service to run your campaigns.
Many businesses combine geo-targeting with their SMS marketing campaigns, and it’s proven to be extremely effective. If, for example, you have a retail outlet or are hosting an event that you want to attract customers to, an SMS alert will be sent when they arrive within a certain radius of your specified location.
Social media marketing
Social media is not only great for increasing your customer base and driving traffic to your website but is also a fabulous way to build your brand and engage with your audience.
The thing to remember when using any social media platform is to create interesting and regular content that will attract people to your brand and your products. Running a competition is a good way to create a bit of a buzz and have customers share your information, and targeted demographical advertising can also prove fruitful. Regardless of your chosen methods, make sure you analyze the data so that you can establish what is working and what isn’t producing as good a result.
There are many popular social media platforms worth using, such as Instagram, Twitter, and YouTube but, with over 2.3 billion monthly users worldwide, Facebook is probably the most popular. Building a community on Facebook can do wonders for your business, but it can be tricky to master. You can read more about it in this post by Maryville University.
Vlogging
One of the best ways to build your brand is to let people know the face behind the business. Many customers want to know who they are buying from, so one of the best ways to do this is to create video content.
Vlogging not only allows your followers to get to know you on a more personal level but is a great way to show off your products and promote customer interaction. Invite your audience to ask questions about your products and services or give them a video tour of your home office or production area. Letting consumers find out a bit more about you and your brand promotes loyalty and trust. You may also find that vlogging opens you up to a wider audience that you might not have otherwise been able to tap into.
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