In the digital marketing space, most of the businesses realize the importance of the booming social media presence. Currently, there are a lot of social media platforms, but the one you adopt for your business plays the most significant role in your social media marketing success. Social media marketing is a modernized way of engaging […]
Before we dive into understanding the relationship between SMO and SEO, let’s read on to know what SMO actually is. It is short for social media optimization which is a tool to promote awareness, understanding and representation of a specific product. It is more like a strategy that brings consumers and producers together and closer […]
Social Media Platforms have become an essential medium for brands than ever before to increase their sales. Today, social platforms have evolved into more of a marketing medium due to their whooping user base. Until a few years ago, social platforms were considered to be the place for teens and people in their twenties. But […]
The pandemic has affected all types of businesses, from oil companies to small coffee shops around the corner of your house. Right now, approaches to branding, PR, marketing, and buying habits are changing. They become more rational and conscious. In this article, we decided to figure out how the coronavirus pandemic is changing social media […]
Every business owner and marketer strives to attract more customers that will increase the base you already have. Even though attracting new customers is more difficult and expensive than retaining existing ones, it is still worth it. Here is how to attract more customers with age-old and cutting edge techniques. #1 Automation Apps Automation apps […]
Digital marketing is considered to be one of the most powerful components to raise brand awareness and reach to a wide range of people. It is a strategy that is used by most brands to market their products and reach their maximum potential reach in this innovative era. Your brand might rely on SEO, social […]
When there is something as powerful as social media out there, you should aim to make it your friend. The benefits of social media are numerous and generating leads is certainly one of them. Social media is also a budget-friendly lead generation tool. However, don’t be fooled by this tempting lead channel. If you think […]
Just two months to go and 2019 will also bid adieu to us. Just one more year and then a decade will be over. Have you realized? If not, this is the time you need to realize that over the decade we have witnessed several technological up-gradation, changes in digitalization trends and marketing policies. In […]
Suddenly your phone alarm jolted you out of your sleep and you simply can’t stand the sound of your alarm! You get up, grab your phone to restore it to a ‘silent’ mode till the morning but do you stop there? Definitely no! Once you grab your phone, you take few more minutes to check […]
Most companies want to dive into 2019 with a new approach that will make them more profitable – these companies naturally also include firms in the IT industry. It doesn’t matter how technologically advanced you may be, if you do not have a viable and strategic marketing plan then you will not reach your full […]