Every business owner and marketer strives to attract more customers that will increase the base you already have. Even though attracting new customers is more difficult and expensive than retaining existing ones, it is still worth it. Here is how to attract more customers with age-old and cutting edge techniques.
#1 Automation Apps
Automation apps and programs are some of the best things that happened in recent years. They can make business much easier for you by automating the tasks that you do on a regular basis and repeat all the time.
Automation apps will save you both time and money which will make virtually anything much easier. It is crucial that you think of as many actions that you can automate as possible so that you will be able to dedicate more time to attract more customers.
#2 Social Media Marketing
Perhaps one of the best types of digital marketing, social media marketing is essential for any business. In fact, it is your best chance of attracting more customers and growing your following base. It’s incredible how effective it can be once you figure it out.
Before starting your social media marketing campaign, first decide which platforms you will be using. Instagram will not suit every company like Facebook won’t suit either. It just depends on the industry you work with. If you rely on visuals a lot, then a corresponding would be most fit for this (e.g. Instagram, Pinterest, We Heart It).
#3 Mobile Optimization
Did you know that most online searches are done from mobile devices? This means that your website must be appropriate for the part of your audience that will be accessing it from a smartphone or a tablet.
If you don’t optimize your website for mobile, some of your site visitors will see a small desktop version of your website instead of the one scaled appropriately to fit your device’s screen. One way to do this is to create a separate mobile version of your website. An alternative would be to simply use a plugin that would do the job for you.
#4 Influencer Marketing
Influencer marketing is still considered one of the most effective types of marketing. Like social media marketing, it can give you a lot of exposure, but there is a different logic behind it. Influencer marketing is about influencers promoting you rather than you doing it yourself.
Consider whether you want to use social media for it or simply look for blogs. However, remember that both can be effective depending on where your target audience is. If you know who you want to attract as customers, then you will be able to target them better.
#5 Search Engine Optimization
Like mobile optimization, search engine optimization is extremely important for the overall performance of your website. SEO practices can help you with your content strategy which will, in turn, increase the number of page views you get, conversions rate, and so on.
Choose a writer for yourself with Online Writers Rating who will create original pieces of content for your website, blog, or social media. If you decide to get such content for all three, your content strategy will even be consistent which is good for building your brand image.
#6 Pay-Per-Click Ads
Pay-per-click ads are probably one of the most popular channels for getting traffic. In fact, if you know how to structure your ads campaign well, you will be able to segment your audience and target each separate group accordingly bringing in even more potential clients.
Nevertheless, it is important to remember that online ads won’t work unless you know what you are doing. Do some research and understand your audience well. Create several versions of one ad and then test them until you decide on the one that is most effective.
#7 Affiliate Marketing
Affiliate marketing might not be the most obvious choice when it comes to attracting more customers, but it can be very efficient if you already have some kind of online presence. This way, you will know that there are affiliate marketers that will definitely want to promote you.
Before putting together your affiliate marketing program, look at what your competitors are doing and think of how you could do a similar thing but better. If you can create the best program marketers can find, they will choose you without hesitation.
#8 Giveaways and Contests
Giveaways and contests are considered the best way to kickstart your business, but they can also be helpful later on. Nevertheless, many new businesses decide to launch a giveaway or host a contest for as many people to participate as possible.
Giveaways, of course, are the preferred choice of the two. They ensure that you get the word out about yourself to as many people as possible and can even help you grow your social media following.
#9 Demo Versions
Demo versions of your products or services can also be a great way to promote them and attract more potential customers. If someone is unsure about what your business has to offer, you can always offer them a demo version or a free trial that they can try for themselves.
But what can you do when it comes to services? Consider offering a free first service for any new client. If they are satisfied with your work, they will definitely come back for more and maybe even become your long-term customer.
Last but not least, you always have to stay as flexible as possible. Even if you use all of the tips in this article, it might not be enough simply because you won’t be adapting to your circumstances and will end up missing out on a lot.
Flexibility is the key to success. It will help you attract customers through different channels and niches. If you can change your approach sometimes, you will also be able to grow over yourself and develop rather than staying in one place.
In conclusion, these are only the most well-known techniques you can use to attract more customers. But even though there are only ten, all of them can be extremely effective if you really work on them.