Paid Social Media – Which Platform Should You Use?

Paid Social Media

In the digital marketing space, most of the businesses realize the importance of the booming social media presence. Currently, there are a lot of social media platforms, but the one you adopt for your business plays the most significant role in your social media marketing success. Social media marketing is a modernized way of engaging the audience and featuring your company culture. Trollishly offers you the best services to advance your social media presence. As a result of successful online marketing, you will get to turn your target audience into loyal customers. For that, you will need to create and publish attractive and engaging content for your right-fit audience.

Due to all the platforms’ ever-changing algorithms, you will not be able to reach the right audience organically. It is also necessary that the users need to follow you so that your posts pop up in the feed. If not, the users need to actively search for your brand using hashtags or keywords that you utilize in your captions. To bring in solutions for such problems, paid social media is a great tool. Luckily, the paid social media helps your brand in reaching a broad audience. It is a way to promote your content and drive extensive exposure through paid support.

Why Should Businesses Consider Paid Media?

In this competitive world, there are higher chances that your organic posts are not reaching your audience. Due to the ever-changing algorithms of social media platforms, your followers may view only 20% of your post’s content. To showcase your business’s content to wider audiences, you will need to leverage at least minimal paid support.

In paid media, you can exploit the specific targeting options where you can reach the right audience by fixing the demographics, industry, and job roles. It helps you in converting your followers into potential leads. If you think that paid media is costlier, then you aren’t right. It is very affordable compared to your traditional advertising. It is also adjustable to your budget. Whenever you are going to pay for a campaign, make sure to fix your budget and fix your target audience so that you need not waste your time and money on the inappropriate audience or platform.

What Are The Platforms That Are Beneficial For Paid Media?

Every social media platform is different in its way. For instance, twitter is well-known for its short-form content, whereas Instagram focuses on visual-based content. Likewise, Facebook is known for its marketplace, while Linkedin is a platform for networking professionals. In the same way, paid media on each platform varies. It depends on the type of campaign and the audience on the platform.

Here, let’s check out some of the platforms for paid media and the benefits of each platform for your brand.

1. Facebook

Facebook is one of the best social media marketing platforms that help marketers in generating more leads. Every month, over 70 million businesses utilize the Facebook platform. This platform plays an essential role for individuals as well as marketers of both B2B and B2C.

According to a study, the organic post on this platform reaches about 12% of your followers. If you are trying to increase your brand’s visibility and generate more potential leads on Facebook, you will have to leverage Facebook Ads. By a survey, about 93% of marketers are using Facebook advertising daily. This statistic shows how Facebook paid media is essential for your business.

Facebook Ads help you in showcasing your advertisements to potential customers. Here are some of the types of ads you can avail of on Facebook.

  • Carousel
  • Single Image/Video
  • Slideshow showcasing ten images
  • Collection

2. Instagram

Instagram is a platform that allows you to enhance your engagement with the target audience. Instagram is a platform where 60% of people utilize it as a medium to research new products. Daily, 200 million people visit at least one business profile. This platform plays a significant role in connecting millennials and generates B2C leads.

Paid media on the Instagram platform is dominant as the advertisements are native and blend into the audience’s feeds. Currently, Facebook Ads Manager manages the Instagram Ads. These are similar to that of Facebook Ads but have a few minor differences. Like Facebook, you can also boost up the posts that are active on the feed. In doing so, you can advance your content’s reach among the audiences.

Instagram Ads are a great way to reach out to your target audience. Here are some of the types of advertisements that you avail of on the Instagram platform.

  • Photo/Video
  • Carousel
  • Stories

3. Twitter

Twitter is a fast-paced social media platform where each word counts. It is because, on the Twitter platform, you will be able to make a tweet within 280 characters only. This type of restriction applies to paid media also. According to a study, about 41% of users on Twitter buy a product within a month after seeing an advertisement on its platform. This statistic shows how Twitter ads play a significant role in business for marketers.

On Twitter, you can target your advertisement to a specific demographic. It allows you to select ads based on your type as well as your budget. These ads apply to businesses that are looking for connecting with their audiences directly. Mostly, Twitter ads are suitable for targeting the entertainment/media or marketing industries.

Twitter also offers various types of advertisements based on your objectives and goals, such as:

  • Promoted Tweets
  • Promoted Trends
  • Promoted Accounts

4. LinkedIn

LinkedIn is a platform well-known among millions of professionals. It is a platform that engages with its content and drives about 64% of engagement and clicks to the business websites. According to research, there are about 630 million professionals on LinkedIn. It shows how the platform is connecting business people with its authentic content.

Paid media on Linkedin is a great way to generate qualified leads for marketers. LinkedIn ads are more suitable for B2B businesses as they can target specific individuals as well as a group of professionals.

Linked Ads benefits you by providing high-quantity as well as quality leads. Here are some of the types of advertisements on LinkedIn that you can avail of for your business.

  • Text Ads
  • Dynamic Ads
  • Sponsored Content
  • Sponsored Mail

Final Thoughts

At present, as organic reach on social media platforms has become a more difficult task, paid social media advertising is one of the best ways to achieve your business goals. Moreover, all the social media channels are making advertising functional available for businesses of all sizes. As a result of which many brands and enterprises are including paid media into their social media strategies. On leveraging paid social media, you will be able to drive higher results, amplify your business reach and enhance your targeting. For better results, all you need to do is to learn how to use them in the right way and benefit your brand to get higher ROI.

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