A digital asset is any content a brand preserves in a digital format. It’s what a brand uses to connect with its audience. Examples of these assets include ads, images, videos, logos, brochures, frequently used fonts, and documents. Nowadays, companies possess more digital assets than ever, and they’re being utilized across many diverse outlets by […]
Your personal brand is as important as your organization’s brand. It can account for as much as 90% of the impression that others get of you. That’s why it is so important to make sure that your personal brand resonates with those who view it and makes an impact on them; through every channel, interaction, […]
The success of a company is determined by how well social media marketing techniques are implemented and how effective they are. If you’re seeking smart social media marketing tactics to help you grow your business this article is for you. Nowadays media staffing agencies are doing great in designing social media posts. You may visit […]
Yes, a vector graphics editor allows you to swiftly create and edit vector files, create vector objects and even proceed with all various manipulations to it. Bear in mind that Adobe Illustrator and Corel Draw are indicated as the well-known graphics editors but they are not at all available for Linux unfortunately. But thanks to […]
When you run a brick-and-mortar retail store, you encounter an array of customer personalities. From spendthrifts to the prodigal ones, from the choosy to the confused ones, from easy-going to the annoying ones. You have to strategically deal with every kind of buyer persona to stay in business. Though sometimes it will be only the […]
There are plenty of reasons email marketing is still an effective strategy. . We have over four billion email users around the globe—far more than Facebook and Twitter users combined. In other words, more than half the world’s population has access to email accounts they check regularly. It makes email marketing a gold mine for […]
Attracting and holding the right talent is an area of perennial concern, no matter what the nature and extent of a business. Whether you’re a newly-hatched garage start-up or a legacy organization sprawled over several continents, recruitment and staffing represent a large chunk of your budget. Recruitment websites have gained enormous popularity in recent times, […]
When you surf the internet, watch television or flip through magazine pages, you are bound to encounter the influence of the advertising and marketing sector. If you aspire to be part of this amazing industry, then check out the following list of career options that you must acquire in your lifetime. Film and Video Editor […]
If you’re a student or an office worker, you’re likely familiar with Microsoft Office. It provides users with essential tools. You may know the basics: Word, Powerpoint, Excel, and Outlook. Developers released the first set of desktop applications in 1989. It has been the epitome of productivity since. That all updated when they introduced Office 365 in […]
Do you think leaflets are old-fashioned advertising mediums? Think again! If you imagine this, then you are wrong. Though, this technology-prone era has introduced many changes in the society, but, according to one saying “old is gold”, leaflets are still booming in every nook and corner of the world. Leaflets are an important part of […]