Do you think leaflets are old-fashioned advertising mediums? Think again! If you imagine this, then you are wrong. Though, this technology-prone era has introduced many changes in the society, but, according to one saying “old is gold”, leaflets are still booming in every nook and corner of the world. Leaflets are an important part of marketing strategy and offer several advantages in this tumultuous world.
The humble leaflets are still considered a priceless promotion tool, which is quite effective and reliable as well. There are probably many reasons for its demand for centuries, out of which, few are like low cost, flexibility, easy and quick to read, less effort, less budget and much more. But, have you ever wondered why people are now switching towards better communication channels like emails and television promotion?
Do you have any idea to create an efficient leaflet? If no, then you should bother with such things as it can help you to a great extent. Professionally designed leaflets can beat all the records of paid promotional networks like emails, messaging and social media. It’s not yet late; you can switch now! Here are some tips, which will make you aware of the importance of leaflets. Let’s have a look at them!
Start with an attractive and hungry headline
In the entire scenario, the headline is the most important thing, which has the power to grab the attention of audiences and to hold them for some time. And this is what you want for your business! Isn’t it guys? For instance, just imagine, if you are distributing the leaflets to 10 people, then 2 out of them will read till the end.
Amidst these situations, if your headline fails to attract their attention, the rest of your message and ideas is lost. Thus, headlines play a major role in the entire scenario. You need to take care of the title and write something extraordinary. If you get a good idea for your headline, then it situation will be in your favour.
Try to take advantage of it and focus on something which matters the most on the part of the audience. Build things as per their desires and discovers new elements at each step. Don’t just stop at one idea, rather keep on thinking and write everything that pops out of your mind. Instead of brainstorming, you can take the ideas from several instances and make it a good title. Make sure it won’t hurt anyone in any respect.
Try using bullet points and infographics
In this modern era, it is obvious that most of the people are running sort of time, and don’t have much patience to read the full paragraph present in the leaflets. So, often, they will throw the leaflets without even reading; whereas, few will try to read the paragraphs, but, will never bother to buy any product. In both the case, you are losing customers as well as their interest, which is of course not good for business.
Every business has a target, and the sole priority is given to the potential consumers, without whom it is impossible to move ahead. So, if you are trying to impress the users, and want them to buy your products and services, then you need to think out of the box. Amidst these scenarios, you need to present your stuff in a reliable format, which can grab the attention of the audience.
To represent your contents uniquely, you can use the bullet points, and moreover, can make it bold for better understanding and knowledge. Furthermore, the audience will put their interest on your stuff and will summarize it till the end. There are certain chances that customers may make some purchase, and will pass the information to others as well. Isn’t it interesting?
When your services are known to many people, then automatically your productivity will skyrocket and will reach zenith heights in future. But, before dreaming about all these things, you need to improve yourself and should write that information, which can be easily understood by the users and readers. Make it very simple, and try to use the bullets points, or charts, as per your convenience. Never try to add a paragraph and large contents, and read the points once, before giving it for the printing.
Showcase your value and credibility
Often, people believe in your credibility, and if it is genuine, they think to make any purchase. Thus, you can add some services that you have done earlier in a professional ground and won any reward. If you have any professional figure in your institution, then you can mention their names in the leaflets. This would lead to gather more customers at your place, and soon, you will reach zenith heights.
It’s worth adding such things in leaflets as it can showcase your talents and abilities. Apart from this, you can also mention the requirements and appropriate qualification as per your requirements and objectives. And this would convince users to choose your services and products. In fact, whatever your organization is, if you have any third party, you can also add their details and mention their requirements too.
Focus on the benefits, not on the features
One of the most common and frequent mistakes that people commit while preparing any leaflet for the promotion is they focus on the features of the advertising, and forget to mention the benefits. If you are also committing the same thing, then it’s high time to change your practices.
In this tumultuous world, people hardly make any purchase, and in very rare cases, they buy few things other than the essentials. So, it would be difficult for you to make them understand that why you are promoting your business until you mention the benefits of the products and services. To achieve your target and business objectives, you need to add the advantages of the product, and should mention how they are going to benefit the customers.
This would be one way to attract customers towards your store and to enhance your profit scale as well. For example, if you are promoting blinds, then try to mention how your blinds are going to give healthy and comfortable good night sleep, and how the blinds will protect their home from rain, cold and sun rays. Apart from the benefits, if you will add some sales or discount details on the blinds, then it would be icing on the cake.
More and more buyers will reach your place, and will acknowledge your product too. So, it is necessary to take out some time from your boisterous schedule and focus on the selling price and the progress of your business. With the rise in time, you can also send messages to the customers regarding the sales.
Choose some topical events
Topical events could be a great hook and option for your respective leaflet advertising business. For example, you can take the example of Summer Olympics, but, make your message creative and to-the-point. However, you shouldn’t indulge in unnecessary activities like the promotion of topical events.
Otherwise, viewers will get confused regarding your intentions. Don’t use any link to support the event, rather make your attempt very specific. The leaflet you will provide must have clear notice regarding your objectives and services offered. Never try to fool your audience as they walk one step ahead than you.
Don’t ever try to waste the back side page of the leaflet
If you are running any business and paying for the leaflet promotion, then you shouldn’t waste the back page. It’s worth doing the print on the back side, because if you will be unique and creative with your message, then customers would love to know more about you. They will try to gather details about you, and will surely put some effort to read the leaflet till the end.
You just need to think about how to add value to your leaflet. Moreover, you can add the map, the direction of your store, and some easy tips to reach you, which will help the customers to a huge extent. Try to show some small case study, and focus on specific customers.
Involve audience opinion
This would be treated as “call-to-action”, where every leaflet must have some writing for the audience. Highlight about the special offers and discounts rates, which will bring excitement in the audience, and simply scan the leaflet before you print them. You can find the errors easily, and if you are correct in every manner, people will surely respond to you.
Make use of right words
When you are promoting your business, make sure that you use the rights words, and shouldn’t hurt the sentiments of customers. If any case you will hurt any viewer, then there is a certain probability that you will lose their support and interest for a lifetime. And these things are not good for business as well as for the owners.
Moreover, it is necessary to create some difference between you and other competitors, and this can be only done through writing. Contents always play a major role in the digital marketing era and help to hold the customers for the prolonged period. The concept of the leaflet marketing is not new to the society, but, you cannot take the previous tactics for granted.
Every time, you need to develop innovative contents on the leaflets and should consider those points, which are necessary for the customers and can take you to a great height. Missing of any mark or point may put you in danger, so, try to get the right thing, and don’t try to copy from others. Make sure that you are setting the trend, and avoiding the concept of a trend follower. Your contents on the leaflets will help you to increase your popularity, and will probably decrease the chances of bad comments and feedbacks. If ever you are getting any positive feedback, try to implement it on the business, and show the change to the customers.
Answer few questions
- Why should one pick your leaflet?
- What uniqueness are you providing in your service?
What special offers do you have?
These are some of the questions people are searching for in every leaflet. Isn’t it? They make several efforts to read creative things, but fail to find any. Thus, you need to struggle hard to attract the eyes of viewers towards your product description and try to capture their interest as well. And you should make sure that you didn’t commit any mistake regarding the price and offered too. Craft the message carefully and hit the target of a potential customer. One thing you need to take care of is about the quality of the message.
Using of colors on the message is a great way to improve customer’s support
The idea of color psychology has been there in the industry for years, but, few people or advertisers were using it. In today’s world, most of the readers are now searching for this option, and appreciate the owners for their innovative approach. So, you can also use the same concept in your leaflet and can evoke a particular emotion from the customers. Using this method will enhance your profit scale, and will promote your business more towards the potential customers. Colors can change your life, so, never forget them to add to your beautiful pages.
Add images or pictures
With the rise in demands, customers now want to see some changes in the leaflets as they have got bored with the same type of writing formats and process. Jagged and blurry pictures are the worst option ever, which can easily turn down your business, and will put a negative impact on the customers as well.
Moreover, if the number of readers will become less, then it will directly put some impact on your business. Thus, you need to use high-resolution images, which will look professional and will also compliment your idea and concept. The readers always prefer clear and crisp photos.
Distribute your leaflets in high traffic areas
It doesn’t matter whether you are running a newbie or an existing business because in both the cases, customers are must. So, you need to distribute the leaflets in those areas where the traffic is more, and where you can get a quick response. Don’t wait for the next opportunity; rather grab the one, which you are getting instantly.
Add relevant data
If you are running a café, then you will mention those things in the leaflets that are offered in your place. You will not include such things, which will have no relevance to your organization. Your leaflet will be a medium to promote your ideas and objective and showcase your talents as well. You need to have a good relationship with the audience, and for that, you can add the contact details, can give your website links and much more.
Customers will, therefore, get the chance to interact with you if they find you are genuine and offers a good thing to them. Well, always keep in mind, it is easy to analyze or overlook things in the leaflets as you are well-known with the system, but, it would be a great way if you ask any trusted eyes to look after the stuff before you go for a print.
Kathrine L Horton is a professional blogger at Dor2Dor which is a UK based Company which provides best door to door leaflet deliveryat reasonable cost. Katherine has 5 years of experience in writing and she loves to share the unique and useful information about leaflets with the readers.
Hi Kathrine L Horton, Well shared article on “advertising leaflets/flyers”. Leaflet distribution marketing not only helps to identify the appropriate target audience, but It’s an also brainstorm campaign strategies. Thank you so much for sharing this type of marketing strategy.