Our daily lives are dominated by various social media handles such as Facebook, Twitter, LinkedIn and Instagram. Important political leaders such as the U.S. President use Twitter to interact with their citizens. Students use LinkedIn to search for jobs or connect with prospective employers. Travel and food bloggers use Instagram to post photos from their […]
Today, there exist many Data-rich organizations which have spent huge investments, a significant time for building and handling CRM systems. But out of many, only very few organizations have identified their customers and grouped related info of each customer under “Single Customer View”. Besides, a considerable per cent of other companies hasn’t achieved Single Customer […]
When it comes to digital marketing, the phrase ‘history repeats itself’ couldn’t be further from the truth. The landscape of digital marketing is ever changing- dynamic to the point that things that were big last year might now be cast away for good. Indeed the strategies that I was using last year seem as if […]
Running a social media business page has become an extremely important, inevitable part of any company’s business strategy. Regardless of the size of the business you’re running, and the impact you have on the market, you need to appear on major social media and ensure your presence is noted by as many people as possible. […]
Navigating the social media marketing (SMM) world isn’t as complicated as you might think. That is, if you know how, when, and what to say and do to generate the results you want out of your marketing campaigns. However, despite the straightforwardness of implementing a successful marketing campaign, no one is immune to committing social […]
If you’ve ever had reservations about how well PPC advertising would work for your business, then this article is here to help out. To summarise, pay-per-click or PPC advertising works by paying an advertising platform like Google to place your ads on their network where you’ll pay each time a potential customer clicks on your […]
The beginners in the content writing industry often assume that the business is all about fillers. They are supposed to write as much text as possible on a given topic, so they use more words to express an idea or thought. That’s not how things are done. The average Internet user has an impressively low […]
There was a time that watching a video on the internet was, quite frankly, a pretty unpleasant experience. Audio didn’t match up, images blurred or skipped, and sometimes you had to reduce the quality or size of the video to get it to run smoothly. But the efforts of streaming services have come a long […]
What are the benefits of Digital Marketing? Is digital marketing beneficial at all? Should a business look into it at all or should you focus on traditional advertising? Well, while we cannot say that traditional advertising is no longer useful, we can, however, tell you that digital marketing should be an integral part of your […]
Did you know that there is a “Rule of Seven” in the world of marketing which claims that a consumer needs to come across a brand at least times before they are ready to make a purchase? Brand visibility not only helps increase your conversion rate but also improves your brand overshadow other competitors and […]