Running a social media business page has become an extremely important, inevitable part of any company’s business strategy. Regardless of the size of the business you’re running, and the impact you have on the market, you need to appear on major social media and ensure your presence is noted by as many people as possible. In order to do this, you need to be skilled in managing your social media business pages.
Luckily for you, there are tools designed to make that whole process easier. Social media management tools can take a load off your back, help you stay goal-oriented and well-organized. In addition, you’ll be able to make better social media campaigns and improve your results.
Take a look at the list below to find out which 7 social media management tools are the best choice for you.
Buffer is a social media management tool which is designed to help you manage multiple social media platforms, publish content simultaneously and stick to a schedule.
It works with Facebook, Twitter, Instagram, Pinterest, Google+, and LinkedIn.
Here’s what to expect with Buffer:
- managing all social mediaprofiles with this one tool
- create one post form multiple platforms
- use data analysis to improve your strategy and make better results
- schedule social media posts for a preferred time
- add team members to work on certain projects with you
To sum it up, Buffer helps you learn about your audience using data analysis, and schedule your posts for a specific time of day, when you’re far from your computer.
It’s helpful and super-easy to use.
2. Sprout Social
Another great tool for managing multiple platforms and juggling between tasks is Social Sprout. It integrates with Twitter, Facebook, Instagram, LinkedIn, and Pinterest.
The app can manage all the valuable tasks of social media management, including:
You can create a unique post, then plan and schedule when and where to post it.
This tool comes with a brilliant feature called the Smart Inbox. It lets you view and manage messages across all your platforms, and never miss a chance to get closer to a customer.
Social Sprout provides meaningful insights and valuable data, allowing you to develop a deeper understanding of your audience and their needs.
This tool is great for managing multiple social media accounts and keeping things organized.
Built for social media agencies, Sendible has the features necessary for managing all the social media workflow at once and staying on top of our game.
Let’s take a look at some of its best features:
Create posts, videos, and images and schedule when and where to post them, as far ahead as you need.
- Smart Queue
Re-post your best-performing content at optimal times.
- Interactive Calendar
Have a visual representation of your upcoming social media publishing plans across teams.
- Content Suggestions
Analyze existing posts and suggest which type of content will provide the highest conversion.
Make sure to explore all of its features and see if that’s what you’re looking for.
4. Agora Pulse
Another all-in-one social media management tool which stands for simplicity.
Agora Pulse has all the essential features you need, whether you’re an agency, a member of a team or an individual. Here’s what to expect:
- Inbox Zero
One dashboard for all your posts across all your platforms will help you track down and respond to every comment and message.
- Content Calendar
It has multi-platform drafting, editing, scheduling, and posting feature.
- Social Listening
You can monitor all the things people online have been saying about and your brand, and learn how they actually feel.
It also comes with cool features for learning about each individual follower, measuring the power of your content, and collaborating with others to create the perfect social media strategy.
CoSchedule is one of the best social media management calendars which encompasses multiple valuable marketing products to help you organize your work.
It allows you to:
- see all your projects on one calendar
- collaborate with team members, giving assignments and prioritizing
- monitor and analyze your success for future improvements
This tool helps you take control over every aspect of your social media managing work, and keep your team members focused on the right work.
It even allows you to customize the calendar, choosing colors, labels, and tags.
6. Tweet Deck
Sometimes we don’t need one tool for all of our social media platforms, but we prefer focusing on one platform instead. If you’re focusing mainly on Twitter and find it to be the core of your social media strategies, this tool can help you out immensely.
Tweet Deck is designed to help you manage multiple twitter accounts at once and keep them fresh, updated, and up and running at all times.
It allows you to:
- monitor multiple accounts simultaneously
- customize columns choosing what to see
- choose between mentions, direct messages, hashtags, timeline, etc.
This app will help you ensure you’re keeping things together and all your Twitter accounts are covered.
Remember, this tool only helps you manage the content, but not write it. If you need help creating killer content, check out Top Writers Review to see how they can help.
7. Buzz Sumo
Finally, a tool that differs from all the above mentioned, in its purpose but can be equally as helpful and in managing social media.
This tool helps you explore content already published on social media, and learn which topics are trending, converting, and influencing the people in the right way.
It allows you to:
- track down buzzing topics on social media
- find influencers, see what they’re promoting and even collaborate with them
- explore when is the best time to post content with a particular keyword
- keep an eye on your competition and their social media game
Although it’s not your typical social media management tool, it deserves a place on this list since it can help you a great deal with putting content together, deciding what to post and when. It’s a time-saver and a quality-booster.
If you’re feeling overwhelmed with all the work you need to do managing your social media accounts, don’t despair. The tools form our list are bound to help you manage your workload and find the right strategy for efficiently posting all over your social media platforms.
Explore your options from our list, and choose what suits your needs the most.
Daniela McVicker is a passionate digital marketer. Daniela is interested in everything related to SEO and blogging. She collaborates with many websites where she shares her experience and helps marketers make their name in the online world.