Relevance is one of the cornerstones of marketing in the business world. Every business needs to outdo its competitors in terms of marshaling a brand that customers can identify with. In this era of digitalization and the internet, search engine optimization has revolutionized marketing. Businesses have been revitalized by the internet so much so that […]
This 2022, want your ecommerce website to rank higher on SERP? Here is an exclusive guide to SEO for ecommerce websites 2022. Introduction: With numerous ecommerce businesses popping up, there is huge competition to stay on top of the SERP. Be it a generic search for a utility or a specific brand based search, to […]
The role that content plays in marketing cannot be stressed enough. Content marketing is an effective way of acquiring new customers as well as retaining them. It is also a great way for companies to brand themselves. By using the right content strategy, your startup can quickly increase conversions and sales. That is why up […]
I don’t think we need to repeat again what video marketing consists of and its importance for the presence of your brand in social networks. But it can be interesting to know what and how we should publish on each social network. Traditionally, when we were called “video,” we automatically thought of YouTube, right? In […]
Link building is a key aspect of SEO. This process aims at obtaining hyperlinks from other sites to your website. These acquired hyperlinks help the user navigate between webpages on the internet. The process of link generation is difficult. Several methods can help build links. If a business achieves mastery in building superior-quality links, then […]
In 2020, there were a number of changes in the approaches to the search engine optimization and every site owner was searching for the methods that would work best for their own website promotion. 2021 is not an exception. We see new Google core updates and some websites get hurt again and again, while others […]
At first glance, it might seem like Conversion Rate Optimization and Search Engine Optimization do not correlate. On the one hand, SEO focuses on optimizing content for search engines so websites can increase their visibility. On the other hand, CRO optimizes content for a better user experience, which, in return, increases the chances of users […]
Are you new to trying to market your business and you’ve been hearing the term “SEO” thrown around? Not quite sure what it means? SEO seems like a buzzword with how popular it is in digital marketing, but if you’re behind the times then this term is totally new to you. What is SEO anyway? […]
Online shoppers expect e-stores not only to sell but also to provide relevant information. Users will return to a page that has valuable content about subjects in which they are interested. That is the basis for your content marketing strategy. eCommerce and content marketing go hand-in-hand. Customers are more apt to pay attention to online […]
Mumbai, 11th June, 2020-Silicon Valley based Firework Video Network have announced the launch of their free to use WordPress plugin, ‘Firework Video Gallery’. The plugin will help publishers transform simple text-based WordPress site into a media-rich content avenue with the integration of a lightweight and aesthetically beautiful feed of publisher relevant short videos that will […]