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Social Media & Marketing

Look at the Engagement Rate of an Influencer, Not Just Their Follower Count

If you ask yourself the characteristics that make someone an influencer, the very first thing you’ll probably imagine is that they have lots of people following them on social networks. It’s not necessarily wrong, but that’s not the only thing that makes someone an influencer these days, either. Nowadays, social media influencers have to keep […]

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Feature Story Technology

How New Technology Helps Teams Create Great User Experiences

Like most of us who spend our “work lives” in the world of sales and marketing, improving user experience (UX) is something that is always at the forefront of my thoughts.  Creating an experience that is not only authentic to your brand, but also engaging to your user, is crucial.  Organizations that are successful at […]

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Business

Things u Need to know before taking out a Franchising Loan

One of the biggest mistakes a person does is, taking no time to learn about how to finance the new business. This may lead to the failure of business. In order to adequately fund your franchise purchase, it is required on your part to pursue franchise financing. There are loans available for franchisees, however, it’s […]

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Technology

Dynamic content: a guide to writing quick emails

Dynamic content is closely related to personalization. It provides its most visual implementation. Being changeable content (text, image, video), it is able to adapt to the priorities and characteristics of the user. This is probably why 65% of marketers consider it the most effective personalization solution. Therefore, we decided to tell you how to implement […]

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Business Feature Story SEO

Why The Growth in Visual Image Search is Important for Your Business

Visual search on social platforms and search engines is a trend that digital marketers shouldn’t underestimate. A HubSpot study confirmed that the average person can remember 65% of visual content for up to three decades. That said, visualization is an important aspect of digital marketing and equally important in the customer journey and business growth. […]

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Business

Keys to Running a Successful Franchise Business

Franchising is a continuing relationship in which an established company licenses another party to sell its products, goods or services under its brand name and offers assistance in organising, training, merchandising, marketing and managing in return for monetary consideration. It is fact that franchising is growing faster than most other sectors in the Indian economy. […]

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Business

Why Food Franchising in India Works

Food and family are possibly India’s two biggest obsessions. Needless to say, Indians are extremely impassioned about food to the extent that food is not just limited to feasting for them but also attracts focus while fasting. This is why a blend of food and business has come out to be a successful model over […]

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SEO

6 Steps How to Test Site Speed and Improve Web Page Load Time

A one-second load time delay on a website can result in a 7% conversion loss and 11% fewer page views. Page load has been Google’s ranking factor for a long time, and in 2018, mobile speed also became a ranking factor. If your website takes a few extra seconds to load, it may impact the […]

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Technology

Why choose Telecom App development services?

Are you planning to launch a robust and reliable telecom app to grow your telecom network and build new infrastructure? If so, you must choose a reliable and experienced company to outsource telecom app development services. Telecom is a technical word used for any kind of communication that happens over a distance. To say that […]

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SEO

How to optimize User Experience Using AMP

What is AMP? AMP, which represents Accelerated Mobile Pages, is an undertaking made by Google to speed up viewing sites through its search engine. Have you at any point run over a lethargic website that takes a long time to load, has a chaotic plan, or a confusing format? AMP addresses this issue, making these […]