The visual appeal and aesthetics of websites are essential for creating the most important first impression about sites and encourage visitors to explore it. To open the gates of the website to viewers, you have to create attractive sites but to move ahead and use it for launching online marketing campaigns you must incorporate SEO […]
It is famously said ‘money is in the list’ and as a business owner or digital marketer working on your client’s project you would constantly be looking out for new ways to build your mailing list. Traditionally most businesses would use their static forms on their websites to build email lists. Though rewarding this strategy […]
Preventing fraud is one of the biggest concerns that modern businesses have to contend with today. Not only can fraud seriously affect a business’ revenue, it can also negatively affect the business’ reputation among its customers, especially if word of the fraudulent incident gets out. This can result in even more revenue loss. Thankfully, there […]
Videos are exploding on Facebook nowadays because they have become the best way to create engagement with the social media community. For businesses, this could mean a HUGE marketing opportunity. It’s the reason why more and more companies are investing in video production services. The good news is, creating videos is now fast and easy. […]
SEO aka Search Engine Optimization is a known word in the digital marketing world. Artificial intelligence has revolutionized almost every area that is affecting our lives. Artificial intelligence has entered our lives swiftly and many of us are not aware. Artificial intelligence has effect on almost every sector like healthcare, finance, the stock market, information […]
Online shoppers want to feel that they are getting their money’s worth. As such, pricing products is taken very seriously by e-commerce stores. It is one of the top agendas in any e-commerce company. Conventional wisdom says, going for either cost-based pricing or value-basedpricing is the right move forward for e-commerce pricing strategy. But is […]
One of the hardest jobs that a person can take on in their life is owning and operating a small business. For the most part, the main concern for any small business is finding ways to promote themselves and generate sufficient business leads. Traditional means of advertising like newspapers and phone books have all but […]
Employee initiated spend is happening in various ways across the organization. Employees are spending more across various spend categories and using more types of payment methods than ever before. Today’s workforce is not interested in working with outdated processes, and the finance department struggles to see accurate spend data and manage the spending without a […]
Food delivery has seen a great surge these days. With the tech evolution, almost everything could be processed and done with just a click of the mouse or tapping on a mobile device screen. Now, people need not go out to buy food, food is delivered to their doorsteps anytime, anywhere. THE FOOD ORDERING BUSINESS […]