The visual appeal and aesthetics of websites are essential for creating the most important first impression about sites and encourage visitors to explore it. To open the gates of the website to viewers, you have to create attractive sites but to move ahead and use it for launching online marketing campaigns you must incorporate SEO friendly features into it. Websites must be friendly not only to users but also to search engines. Search engines judge sites by its SEO friendly features, and you have to create websites that both viewers and search engines like. After all, ranking well in search results is the ultimate goal of creating sites for marketing. Search engines evaluate websites by judging the various SEO (Search Engine Optimization) elements in it. From keywords to file names, alt tags, and content, search engines evaluate every detail of websites about SEO for ranking.
To make WordPress websites SEO friendly, you have to understand the SEO features of the CMS built into the themes. You must also evaluate the possibilities of enhancing the features to meet the needs of advanced SEO by using WordPress SEO plugins to incorporate tailor-made SEO features. However, you must act with restraint and not overdo with WordPress features because too many plugins can only enhance complexities and make things difficult. Be very objective, know what would suit you best and avoid any excess when deciding the SEO friendly features. Consult the experts at some of the best Miami SEO companies to provide guidance in creating the most effective SEO friendly WordPress website that helps to realize your business goalsby earning high ranks in search results. Incorporate the following features into the site to derive maximum SEO gains.
Use only Search engine optimized themes
All WordPress themes are not optimized for SEO, but most have some SEO features by default. Ensure that you only choose themes that have been optimized for SEO and have a beautiful design. By choosing SEO optimized themes, you can incorporate a variety of SEO features into the website and make it more powerful for meeting your online marketing objectives. Moreover, the features ensure that you can implement the best SEO practices and facilitate easy crawling of the website by search engine bots that lead to better indexing.
The theme must have a neat and clean structure and use valid HTML besides appropriate headings and Meta title tags and correct canonical Meta tags. To encourage social media sharing include open Meta graph tag.
Create an XML sitemap
Incorporating a sitemap in the website is essential as it helps search engines to understand the structure of the site. The sitemap navigates search engine bots to the right places on the site so that it captures the right pages that can help to earn good page ranks. When you provide a sitemap on your site, Google refers to it for guidance, and you can dictate it to navigate across the site by pointing to the relevant pages first. Use Google XML sitemap plugin that helps to create maps automatically; it ensures proper indexing that paves the way for earning good ranks.
Have your permalinks
Every web page and post has a URL which is also known as a permalink. The URL appears on the address bar of viewers, and by looking at it, they get a hint about what the page contains and whether it is worth clicking on it. URLs need to be quite clear so that viewers can quickly decide whether to click or not and this saves considerable time. Even search engines depend on URL clarity as it would like to assess in advance the content on the page by looking at the URL. It helps in better indexing of web pages. WordPress allows users to be incredibly creative with URLs and you must take this advantage to create permalinks in your way. Insert keywords in the URL to express its relevance to viewers. Permalinks allow you control the URL structure of posts and web pages and have a strong influence on page rankings.
Focus on content sharing
Just relying on organic searches would limit your opportunities for driving more traffic to the website. You have to think out of the box and do something more so that huge traffic flows to the site. Start looking beyond traditional search engines and explore the powers of the social media that are nothing less than search engines and have immense powers in driving traffic to websites. Create a social media profile that replicates your site and enjoys high sharing of content that gains much extensive exposure and helps to earn more recognition and rewards. As more traffic flows to the website, conversions, and revenue also increase. For allowing viewers to switch seamlessly between the website and social media, provide social media buttons on the site.
Create superior content
Take full advantage of the WordPress platform that allows easy content creation. By judging the online behavior of the targeted audience and knowing what they expect, create quality content that is not only relevant but conveys value. The information has to be exciting and presented in a comprehensive manner that encourages reading. Create unique and original content and maintain a steady pipeline of content so that you can publish at regular intervals. Think about content syndication for managing a continuous flow of new and original content that impresses both viewers and search engines. When viewers find interesting content, they come forward to share it with many others, and the exposure helps to push up search rankings.
You can be as much creative as you want with WordPress by using SEO plugins. Decide which feature enhancement you wish to enhance SEO, and you will always find a suitable plugin for it. The powers of WordPress emanate from plugins that can take care of various manual functions and automate the process. The flexibility derived from plugins will empower the SEO campaign and make it more versatile.