Technology is fast paced, and when industries ignore emerging trends, they find themselves becoming extinct. Blockchain has seen tremendous growth since it was launched a few years ago. Many people are still skeptical about the technology, but most of their concerns relate to of lack information on how blockchain technology works. The first part to […]
The most important part of content marketing is, of course, the content. However, this doesn’t mean that the content should be your sole focus. Considering how developing content for the web is quite different than developing content for any other media, you need to be aware of other aspects that may be affecting your content. […]
You might be surprised to learn that Google wasn’t the first Internet search engine. In 1990, McGill University student Alan Emtage created Archie. People used it to find information online. It wasn’t until 1997 that Stanford students Larry Page and Sergey Brin formally registered Google.com. During the intervening years, many search engines appeared on the […]
Insufficient capital leading to tight budgets, improper planning, poor management, limited time, poor marketing, and sometimes tough competition are some of the top reasons why a good number of small businesses barely take off or find it hard to grow. Some of the reasons can be linked to administrative failure, whereas another good number are […]
Preventing fraud is one of the biggest concerns that modern businesses have to contend with today. Not only can fraud seriously affect a business’ revenue, it can also negatively affect the business’ reputation among its customers, especially if word of the fraudulent incident gets out. This can result in even more revenue loss. Thankfully, there […]
Digital Transformation involves the transformation of a business’ existing processes with the use of digital technologies to make them more efficient. The core idea lies in using technologies not just to digitalize the existing services but to completely transform them into something notably better. Digital transformation doesn’t merely rely on a single technology, but it […]
Blogging has always been the undeclared king of the content marketing domain over the years now. In fact, it has been the most strategic weapon for the digital marketing campaigns of almost every business irrespective of how big or small it is. Blogging has offered the best way to connect with the outer world. The […]
Are you a business owner looking to further your reach online? The best way for a business owner to gain a lion’s share of their market is by utilizing the power of digital marketing. A functional and easy-to-use website is one of the essential things a business owner will need to obtain in their quest […]
Employee initiated spend is happening in various ways across the organization. Employees are spending more across various spend categories and using more types of payment methods than ever before. Today’s workforce is not interested in working with outdated processes, and the finance department struggles to see accurate spend data and manage the spending without a […]
The existence of devices such as smartphones has greatly helped students and people in the academe learn about a lot of subject areas. The presence of the internet also made it possible for us to access all sorts of learning materials at the touch of our fingertips. Unfortunately, not all information on the internet is […]