The most important part of content marketing is, of course, the content. However, this doesn’t mean that the content should be your sole focus. Considering how developing content for the web is quite different than developing content for any other media, you need to be aware of other aspects that may be affecting your content.
Web design is one example. No matter how good your content is, a poor web design could be ruining your chances of getting attention. This is why you need to design your website so that it works seamlessly with the text on the pages.
Here is how the web design is impacting your content marketing and how you can make it work for you:
1. Ease of finding content
One of the most important roles of web design is to enable people to easily navigate the website and find the content that they need. An overly complicated website could confuse people and make them give up on reading what you have to say.
When a person lands on your site, they should have no problem finding more relevant information similar to the one that got them on your pages. You can, for example, have a search bar or a ‘related posts’ feature at the bottom of each article. This will save your users some time and you can choose what they get to see.
2. Visual appearance
In this era, visual appearance is highly valued. No matter how good your content really is, it won’t look professional if your website design isn’t professional. Having outdated themes and poor colour scheme choices is not going to keep many visitors on your site.
Visual elements also affect the readability. A green font on a black background is not only outdated but it’s also incredibly hard to read.
Amy Rivers, a Content marketer at Boomessays comments: “Make your colours easy on the eyes and your design updated to match current trends. It’s also good to go for simplicity and a clean, minimalistic feel. Eliminate the distractions that may be taking the attention off your content – the side bar should contain only the most essential features”.
3. Content readability
There is no use of having amazing content if most people can’t read it. Your web design has a lot to do with this issue. As previously mentioned, a poor colour scheme could cost you many visitors and leads. But there is more to it. Block of text is not easy to read while a well-formatted page is interesting and can attract attention of your readers. Fonts are also important – choose the ones that are not too ornate to read but that look good and add more clarity to your content.
Here are some tools that could help you with that:
– Ukwritings and Australian help– Formatting is a key element of your content marketing strategy. Use these tools to make this job easier for you.
– My writing way – Content needs to be readable. Your web design has a major impact on this but you also need to focus on the readability of the text. For content with a high readability score, you can use this content writing tool.
– StudentWritingServices and Academ Advisor – People no longer have time to read lengthy introductions. They want to see the most important information first and then decide if they want to read the post in its entirety. For well-structured content, use these tools.
Web design also has a big impact on the speed of loading of your site. It’s a known fact that people don’t really like waiting longer than a few seconds. A poor web design overwhelmed with visual content and unnecessary features can slow your loading speed down. If your site is not fast, your readers might give up on reading even before they get to your pages. Make sure that you have a clean and simple yet appealing design that makes your pages load faster.
The key role of web design is to make sure that the site is user friendly. For one, mobile friendliness is extremely important nowadays. Most people are consuming content on their mobile devices and if your design isn’t responsive and is still based on the ‘pinch-and-zoom’ system, your readers will go to competitor sites for a better user experience. “Another thing you should consider are pop-ups and advertisements that jump your users as soon as they enter the site. Rather than making these offers to the first-time users, wait until they become frequent visitors and then try to get them to subscribe or purchase your products”, – explains Werner Huerta, a UX Manager at TopCanadianWriters and GradeOnFire design writer.
Content marketing is one of the best ways to promote your business, raise your brand awareness and gather more leads. However, content on its own isn’t going to get you very far. But content in combination with a good web design and several other elements can really boost your business.