The rise of social media in the last decade and a half is something unprecedented. There never was a more convenient way to keep in touch with loved ones as well as companies and celebrities. Add in the fact people are doing both while being able to express themselves, and you got a recipe for […]
Did you know that a report a few years ago documented that more than 3 billion people are on social media globally? Creating a connection is one of the main reasons people are on social media and why businesses use these platforms to build relationships with their audience and stakeholders. With several prominent social media […]
In the last few years, social media platforms have pivoted heavily towards video content. People are producing and consuming video content more than ever before. It is possible to create engaging video content instantly. Not just that, it is also possible to make the video go viral if you do things systematically and in the […]
There was a time when it was enough to have a blog to share your content with your target audience. However, with the advent of social media, the content scene has changed unrecognizably. It is now essential to have engaging video content on social media apart from other types of content. Videos are the most […]
If you don’t harness the power of social media to increase brand awareness, you’re passing up tons of engagement and conversion opportunities. The catch is that getting your target audience to know who your brand is and stay top of mind among prospects can be a tough nut to crack. Competition is often fierce, with […]
“You cannot buy engagement. You have to build engagement.” If you are here to find out how you can buy your way to success on social media platforms, you are wrong, and we can be of no help to you! However, if you are to find out how to find the correct platform for building […]
As a business owner or digital marketer, it’s essential to have a well-rounded social media presence. But with so many different platforms and strategies to choose from, managing your social media can be daunting. To help you make the most of your social media in 2022, we’ve compiled a list of the top 6 social […]
Introduction The Internet has opened up doors to new and innovative ways to drive engagement and interactions with your customers or audience. There are many different strategies to drive engagement for your business, but the importance of Facebook marketing plays a vital role in driving engagement for any company; it is essential to build a […]
In today’s era of digital marketing, social media is a developing niche both in terms of popularity and its wide application. With more and more people trying to connect with each other and joining new social media channels every day, the social media platforms are becoming an effective tool for brand marketing. One such social […]
It’s no secret that the world has been changing drastically over the last three decades. Technology and the invention of the internet have connected everyone in ways that could not even be conceived a few short years ago. The changes have proven to be beneficial in enhancing a person’s life. Nobody can argue that the […]