Top Social Media Platform To Promote Your Business

Social Media Platform

“You cannot buy engagement. You have to build engagement.”

If you are here to find out how you can buy your way to success on social media platforms, you are wrong, and we can be of no help to you! However, if you are to find out how to find the correct platform for building organic reach and engagement, then you have arrived at the right destination.

Because we are here to tell you which social networking platforms you must target, especially if you are on social media chiefly for promoting your business. So, without wasting any further time, let’s find out which platforms are best for your business and how you can use the same for increasing engagement.

Top Social Media Platform to Promote Your Business:

“We get to live in a time that we get to use social media as a tool.”

The benefits of social media marketing are huge, and it’s time your business enjoys those lucrative benefits as well. Scroll down to find out more on the top social media platforms for promoting your business.


“Content is fire, social media is gasoline.”

With 1.16 billion monthly active users, Instagram is growing exponentially every day. Moreover, 62% of users on Instagram visit the platform at least once in the whole day, with a whopping 130 million clicks monthly on commercial posts. We don’t have to say anything – the statistics can speak for themselves.

So, if you are a business that sells products, especially in the lifestyle industry, Instagram is your social media platform! Lifestyle businesses have been flourishing pretty well on this popular social media forum.

You can build engagement by,

  • Creating visually appealing content.
  • Collaborating with other brands in your industry and influencers from your niche.


“The goal of social media is to turn customers into unpaid marketers.”

With 350 million monthly active users, LinkedIn is everyone’s favorite professional networking platform. Did you know that the average income of users on LinkedIn is 46K dollars, and 50% of the users also possess a college degree? So not only people on LinkedIn are educated, but they are also employed.

As a business owner, you are naturally looking for platforms with your target audience on the same. And if your business is selling services, then what’s even better than LinkedIn, where people either find jobs, hire employees, or generate leads via online advertisement and the like.

You can build engagement by,

  • Being active and consistent in your networking attempts
  • Share customer testimonials, take part in LinkedIn group discussions, and don’t forget to get recommendations from existing or past clientele.


“It’s a dialogue, not a monologue., and some people don’t understand that. Social media is more like a telephone than a television.”

The best part about using Pinterest is most business owners have not figured out the deal with this social media platform. Perfect for creating brand awareness for your business, Pinterest is one forum you must not ignore, especially in 2022, when people can’t get enough visually appealing aesthetics.

You won’t understand the magic of Pinterest until you visit the official site of the same. A hub for aesthetic photos, users love the platform for all the inspiration and mood board ideas it provides. This is where the marketers saw an opportunity – now, brands simply create aesthetic pins for users to click on, only to get redirected to the actual site.

You can build engagement by,

  • Creating pins that are visually appealing and aesthetic.
  • Being consistent and active in your approach.


“Social media is about the people. Not about your business. Provide for the people and the people will provide for you.”

There’s no point ignoring the father of all social media platforms, Facebook or Meta. It doesn’t matter what your business is selling, who your target audience or what the goals are set by your hired advertising agency. Chances are your ideal audience is already on Facebook, browsing through the 80 million or so small business Facebook pages.

With a whopping 2.70 billion monthly users, Facebook is been here for way too long and has still managed to exist as a primarily social media forum. So, if you were not considering Facebook all this while, you can start doing so for one obvious reason – everyone is on Facebook, and so should be you!

Wrapping Up:

“For every action, there is an equal and opposite reaction, plus a social media overreaction.”

This is the very overreaction you need for your business, which no Google ad, Blogger Outreach platform, or even website can give you! Social media has introduced free promotion for businesses. When you are paying for advertising on the platform, it is nothing compared to the cost of traditional advertising.

Thus, if you are not yet using social media to advertise your business, you must start ASAP. Don’t forget to let us know your thoughts on the same in the comments below!

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