When you’re flipping through channels or scrolling through social media, what makes you stop and pay attention to a commercial? It’s the art of creating a commercial that grabs your attention and keeps it. This art is a blend of creativity, psychology, and strategic marketing techniques. You may think a genius Verizon commercial, for example, […]
If you are searching for ways to make easy money online, your search ends here. As of October 2020, there are over 4.66 billion people active online. Hence your idea of making money online is not just a daydream but indeed achievable. Shopify in 2004, started as a small eCommerce platform that generated 316 billion […]
Probably, if you’re anything like our digital marketing team, you’re currently running or have run Facebook ads in the past, and it’s likely you’ve experienced some great campaign wins, as well as some campaigns (or spends) you wish you could have taken back. Today’s article focuses on some of the wins from 16 of the […]
You cannot deny the influence of smartphones on our daily life. From getting directions on a map to finding the best cuisine, every individual is dependent on his/her handheld smart device. However, a smartphone is incomplete without applications. When we talk about mobile applications, Android apps dominate more than 85% market share globally. This phenomenon […]
Podcast is powerful medium that fosters discussions and allows people to connect with the industry they are interested in. Many believe that it is the top content platform today due to the following reasons: Podcasting is the only content platform that allows indirect consumption. People can listen and learn while also doing something else. Podcasts […]
If you’re a restaurant owner, you know that running a restaurant business isn’t as simple as having delicious food and a good location. Restaurant marketing is the strategy behind how you engage with your customer base. Although these two factors are important, having these alone won’t lead to hordes of customers rushing in through your […]
Before you get onto creating your brand new blogging website, you should clarify a few steps that can make a big difference in the long run when it comes to making your blog a true success like some of the top bloggers out there earning big. You can use various content management systems such as […]
Video marketing strategy has been on the rise for quite a few years now and is becoming ever more popular for brands all around the world. And, while popular social media platforms like Instagram, Twitter and Snapchat are great places to invest, YouTube remains the giant within the digital arena. YouTube is the world’s second-largest […]
SMEs and entrepreneurs need to make sure that their businesses thrive and continue to grow to create economic value, as small enterprises are the backbone of the economies of most countries. One of the best ways to make sure the project is going well is to consider the 10 factors following the growth of small […]
Internal linking consists in adding links to the content of a webpage. Usually, those links appear as colorful, clickable, and bold words that redirect the user onto another page of the same website. Web owners and content creators use these internal links to suggest articles from their site and thus encouraging users to spend more […]