Facebook is just the beginning of the struggle for recognition and recognition in social media. Learn the principles of building a marketing strategy in social media. 1. Define your goals. You cannot start anything from the beginning without having specific goals. Each marketing activity must be preceded by certain assumptions. What example goals can you […]
Our daily lives are dominated by various social media handles such as Facebook, Twitter, LinkedIn and Instagram. Important political leaders such as the U.S. President use Twitter to interact with their citizens. Students use LinkedIn to search for jobs or connect with prospective employers. Travel and food bloggers use Instagram to post photos from their […]
If you are having trouble keeping up with the ever-changing social media landscape, you’re not alone. The latest trends are on constant rotation, and it can sometimes seem like a bit much. However, the early bird gets the worm, so keeping up with the shifts will ensure that your digital marketing strategy remains successful. You […]
Internet of things (IoT), Artificial Intelligence (AI), and machine learning (ML) are one of the craziest things we have going on these days. Everybody is talking about it; yet it seems as if nobody really knows what they are talking about it. I don’t know if that statement is fair or not, but leaving all […]
For any business to succeed, it’s important to ensure that marketing is at the heart of the start-up strategy. Marketing is an extensive field that involves a lot of aspects. Nevertheless, your success depends on your strategy you put in place. Marketing involves strategies that introduce a product or service and then promoting it in […]
Social media is considered to be one of the most powerful mass media tools in existence, yet many entrepreneurs and business leaders focusing on their local market fail to recognize the enormous potential of social media for their small business. The truth is that, quite simply, social media can put any business on the proverbial […]
For some reasons, when it comes to telling others about the reality of situations, there is a tendency that the image painted would differ from the true state of affairs. In other words, things might not be presented just as they are. This leaves people having wrong perceptions about the nature of things. If we […]
Insufficient capital leading to tight budgets, improper planning, poor management, limited time, poor marketing, and sometimes tough competition are some of the top reasons why a good number of small businesses barely take off or find it hard to grow. Some of the reasons can be linked to administrative failure, whereas another good number are […]
E-commerce – changing the markets step by step Recently, E-commerce has taken the world through a dynamic change. No more shopping lines, no taking out time especially for a shopping day and no long queues for one single item exchange. More and more people are now looking towards shopping online in a stress-free manner and […]
Human psychology is complex. And of course, difficult to understand. Have you ever been through times when your loved one or a close friend gives you a piece of advice? Or suggests you a product. Quite often, you ignore it. But, when it comes from a third person, it immediately strikes you. Even if they […]