Marketing Automation Tools That Every Business Should Be Using

Any smart entrepreneur will realize the importance of tracking the behavior of their prospects. Guiding and following your prospects through every step of the purchasing process is the only way to create effective marketing campaigns that reach customers in a specific, personalized way and increase sales. This is where marketing automation tools become crucial. How […]

LMS Challenges to Overcome

While many have acclaimed the virtues of using a learning management system (LMS) for training and data collection, others have experienced some challenges. If you’re considering LMS implementation and are concerned about how to best integrate eLearning into your current system, read on to learn about the most common challenges during the transition process. Data […]