What Is a Healthcare Advertising Strategy? (And Why Do I Need One?)

Creating an advertising strategy in the medical industry is a different beast. In other industries, your goal is always to broaden your audience by creating a marketing strategy that appeals to a wide group of people. The opposite is true of healthcare advertising. You’re not dealing with a lack of demand – the customers are […]

Patient Engagement Solutions Strategies for Healthcare Organizations

To simply put it, patient engagement solutions mainly involve engaging patients with their own treatment to further enhance clinical quality, strengthen customer satisfaction, and reduce costs. This blends the expertise, abilities, capacity, and desire of the patient to handle their own treatment with messages intended to encourage healthy behavior. Generally, patients want to be actively […]

4 Tips for Providing High-Quality Care During Virtual Visits

The concept of telemedicine first emerged in the very late 1800s. Of course, the idea of “telemedicine” back then meant doctors talking to patients over Alexander Graham Bell’s original phone model. Today, telehealth uses the Internet, mobile devices, 3D imaging, advanced data platforms, and more. While this technology makes telehealth possible, it’s still incumbent upon […]

Role of Social Media as Part of Omnichannel Customer Experience

Introduction Omni channel is a sales approach that seeks in providing customers with a shopping experience that is seamless depending on whether they do shop online from a mobile device or desktop, mortar store, or in a brick. When developing a strategy of marketing, one needs to meet customer expectations and providing the highest level […]

Internet of Things in Healthcare Industry: Benefits and Challenges

Technology is changing over the years industry to industry phenomenally. The healthcare industry has been witnessed with rapid technological changes. Internet of Things (IoT) in healthcare is driving the present healthcare business development and demonstrating the way for the next generation. IoT is transforming the healthcare app development industry to the next level. IoT applications […]

Top 5 reasons why a DevOps certification will skyrocket your career to new heights

Over the previous years, the market of information technology has been seeing a rapid evolution in every state and form. This has consequently affected how various startups and enterprises work as well, leading to different structures and hierarchies coming into place. One of those changes has been the existence of multiple departments within a single […]