How SMEs Can Utilize E-commerce to Become More Competitive?

Most small and medium enterprises (SMEs) are resorting to e-commerce as a way of modernizing their operations and expanding their market outreach while minimizing the operations costs. The internet, especially the use of social media, has helped SMEs to fight competition from multinational companies that have huge financial resources at their disposal to withstand stiff […]

8 Tools that can help you in boosting the brand recognition of your business

Did you know that there is a “Rule of Seven” in the world of marketing which claims that a consumer needs to come across a brand at least times before they are ready to make a purchase? Brand visibility not only helps increase your conversion rate but also improves your brand overshadow other competitors and […]

5 Nasty Mistakes That Can Ruin Your IoT Project

Internet of things (IoT) applications will undoubtedly shape the future of communication, transportation, infrastructure, energy management, and every other imaginable “thing” that can be connected to the internet. Thus, application areas of the IoT are growing faster than a blink of an eye. According to a research firm, Progressive Markets, the global internet of things […]