Global spend on mobile apps hit USD 112 billion in 2020, continuing to grow in 2021. With 2.87 million apps on the Google Play Store and 1.96 million apps on the Apple app store, the mobile app markethas become the biggest target for businesses to stay competitive in the market. However, adopting the latest approach […]
Consumers don’t invest their hard-earned money by considering the products and services only. They invest in stories, beliefs, ideas, images, aesthetics, and quality. The brands and businesses that emerge as crucial elements of our everyday live sell more than just commodities. They sell us the belief that their products or services may add value and […]
If there is one buzzword in business today it is digital marketing. We are all consumers, even without realizing it. When done well you benefit by getting what you want, and you can even be entertained half the time doing it. But if you were to ask the average person what the different kinds of digital […]
Amazon is the king of online shopping sites. According to online shopping statistics, an average Amazon Prime member spends $1,400 each year on Amazon. Amazon is a powerful platform with great options to sell your products, and that’s why the competition is tough. If you believe your products will have a hard time gaining proper […]
Contrary to popular belief, social media can be a highly effective marketing channel for B2B businesses. With the right strategies, they too can get results and be successful on social media. Companies like IBM, Google, and Hubspot are living proof of this. They have done such a great job of sharing engaging content that grows […]
Don’t be surprised. Yes, it is possible to trademark a username if you apply it to distinguish your products or services from others. Those who are into entertainment can also apply for a trademark. In registering your username, make sure that it is unique, and it belongs only to your products or group. USPTO (the […]
We’re welcoming a new age of people: Gen Z. This generation is made up of 72 million people born between 1996 and 2010. The growing generation is the most diverse, makes up the largest amount of eligible voters, and has the potential to change the world. Still, it can be tough to understand their lingo, […]
A marketer or business owner’s wish list would probably have ‘more customers’ on the top, followed by ‘more traffic’ to their website. However, the problem is – not many know the techniques to drive traffic to their website. In this post, let’s look at 9 techniques to boost site traffic. How to drive traffic to […]
A powerful strategy is important for every business. Without a perfect strategy, you will not be able to lead your team further to achieve your target. This is the reason why strategies are important for your brand. Now, let’s talk about social media platforms such as Facebook, Instagram, Twitter, YouTube, etc. You will find your […]
We are living in a time that has turned our lives upside down. Due to COVID-19, the whole world is facing bizarre circumstances. Either it is education or business, everything requires tactics to survive in this pandemic. This situation asked for new approaches and strategies for businesses to keep them viable. Many businesses are shutting […]