Contrary to popular belief, social media can be a highly effective marketing channel for B2B businesses. With the right strategies, they too can get results and be successful on social media. Companies like IBM, Google, and Hubspot are living proof of this. They have done such a great job of sharing engaging content that grows their audience.
If you are a B2B startup looking to build brand awareness and gain clients through social media, hiring a social media marketing in Miami can kickstart your way to success. You can also try out these top strategies that can turn your company into a social king.
Top B2B Social Media Strategies for Business
Set SMART Goals
Determine what success is for your B2B startup and use it to come up with SMART goals. Having a goal is crucial because it determines the steps you will have to take to achieve it. List down on a piece of paper what you envision your startup to be in five years. Now, think of the many ways social media can help you achieve this. Now use measurable KPIs for your startup’s social media to help you track your progress and to see what’s working and not working.
Here’s an example of a SMART goal for a startup that just started to use social media:
Goal: To build brand awareness on social media
Specific: I want to boost my startup’s brandawareness by sharing original content and posting videos and images on Instagram, Facebook, and Twitter. I will increase our posts on Instagram from once to four times a week, a daily tweet on Twitter, and increase daily publishing frequency on Facebook from once to three posts a day. I will hire content creators to help me come up with more original content.
Measurable: I want to see a 5% increase in engagement rate across the board.
Attainable: When we increased our daily postings and weekly publishings, our engagement rate increased by 2%.
Relevant: I want to increase our engagement rate to boost brand awareness and generate more leads. It will help open more opportunities to make more sales.
Time-bound: 60 days.
SMART Goal: In 60 days, my startup will have an average engagement rate of 5% across our social media channels by posting more frequently and creating high-quality, original content.
Create a Personality for your Company
Many B2B companies fail to see that social media is an excellent platform for stakeholder engagement. It is a great way to generate awareness, share information, cultivate long-term relationships, and build an image and reputation. But unfortunately, if you cannot get anyone to look at your posts or content, there is no way you can achieve any of these. If you want your B2B startup to do well on social media and attract stakeholders to get involved, your posts need to have a personality and a heart. Otherwise, no one will be interested in scrolling through your content, let alone be interested in doing business with you.
Here are some tips on how to create a personality for your company:
- Use a conversational tone
- Be friendly and add humor to your content
- Humanize your startup by engaging with others
A faceless company can be intimidating and daunting. Use social media as a way to give your startup a human character. If you’re struggling to humanize your company, don’t hesitate to seek help from a social media marketing in Miami!
Highlight Your Employees
Now that your startup has a personality, it’s time to give it a face. Feature your employees in some of the posts to humanize your brand. It’s also an excellent opportunity to increase your employee’s advocacy by empowering them to spread word-of-mouth about their workplace. It’s also a great way to make your employees feel appreciated and important.
Share Your Expertise to Establish Authority
Sharing your expertise will position your company as a thought leader in your niche. Doing this is very important because it can help build credibility and drive sales. Once you’ve established your authority, B2B decision-makers are more likely to trust you and award the business to you.
One of the most effective ways to showcase your niche expertise is to share exclusive, significant data. But do not just post dull-looking data points. Make sure your content appear attractive by creating infographics, videos, and blog posts.
Share User-Generated Content
Feature your clients’ success stories to build trust and establish credibility with your audience. These stories tell that you are the real deal helping real-life people succeed.
You should also send out gift boxes to your clients to show appreciation. It will not only help build lasting relationships, but it can also help boost customer retention. It is also a great way to get your audience to share your brand’s pictures on social media!
Incorporate Social Selling into Your Funnel
Social selling is a way to build meaningful relationships with your prospects. It allows you to understand and nurture your sales prospects, so your company is the first thing that comes to mind when they are ready to buy.
An author of Namaste UI, published several articles focused on blogging, business, web design & development, e-commerce, finance, health, lifestyle, marketing, social media, SEO, travel.
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