We are living in a time that has turned our lives upside down. Due to COVID-19, the whole world is facing bizarre circumstances.
Either it is education or business, everything requires tactics to survive in this pandemic. This situation asked for new approaches and strategies for businesses to keep them viable.
Many businesses are shutting down, and many employees are laid off from well-known companies and directly impacted finances. In the past few months, firms are going digital. There’s a noticeable surge in online businesses using innovative marketing tools.
Now the businesses like company logo design services are more inclined towards website marketing. There had been many companies who never used social media and are now joining Facebook and Instagram to regulate their activities—using SEO tools for the performance of their websites. Working on it can be quite challenging for those new to website marketing even though the corona outbreak has resulted in utter hopelessness and a damaging impact on the business community. In any manner, it is good to take your business into the digital world.
Website Marketing Tips
Here we have discussed some of the best website marketing company ideas that were advantageous in Covid-19. This article will serve as an abrupt reminder to every business. By any chance, if you neglect website or social media marketing, you might not be able to run your business.
1. Come Forward, Inform & Built COVID-19 Page
Assume that you were the best in giving out your services live. Now notify your customers how COVID has affected your abilities to deliver services.
Customers like to know what precautions you are taking how you are responding to a pandemic situation. Separate page for like ‘ Covid-19 updates’ or ‘Çovid’ on your website makes search option more feasible.
As it is not a steady situation, for this reason, instant updates are highly appreciated. From a marketing perspective, quick information calls for more customers.
2. Announcement on Home Page
You have to reassure your customers about your safety measures. In case of any physical meeting or visit, the central office client should be aware of it.
Thousands of businesses exist that require a physical visit like electricians, painters, and realtors. A clear announcement can drive customers towards your service from the competitors.
Many well-known construction companies and a logo design company have updated their websites by adding announcement boxes on the home page—that announcement comprised a detailed safety checklist and how they are professionally dealing with COVID.
3. Improve Google Ads Campaign
You must be running Google Ads Campaign, give it a thought, and then decide whether you will boost it or stop it.
It’s a dynamic area; around 50% of clients have stopped spending, and a half has increased the expenditure. It is also dependent on the type of industry and how they are responding to COVID-19.
Also, follow the quick tips given below.
- Reexamine your Analytics, CPC, CR & CPC
- Insert announcements about COVID-19 as site links.
Ultimately Google ads are sales and customer-driven at this time of COVID. PPC ads help you reach out to mass audiences; it also designates your website a good position in the online market.
We considered the corona outbreak to look at some stats, Facebook, Google, Youtube, and Instagram, showing us a prominent trafficking rise.
Image source: The New York times
4. Automate Your Operations
In website marketing, you can automate your services as much as you can; it saves your cash and cut the cost at this time.
An automatic chat box instantly replies to customers, catch orders, and save customer service and sales costs.
Chatbox permits to generate customer service conversation in case of any critical issue staff goes towards live chat.
IBM reported that approx 80% customer query is answered through chatbots (source). It is easy to conduct at any time and provides rapid solutions to 24 hours. The execution of automated chats to websites and all other social media platforms is indeed a good option.
5. Set Your DataBase
Despite not having any typical model, you can still advertise and use CPC to reach out to target customers. Creating an email list of leads or building a database helps a lot in the future.
As lead magnets, your website’s secure contact information through strategy calls offers online quotes and e-books. Your full-time presence is essential. When a customer comes to your website and searches for your offer at that moment, you can quickly catch the lead and target once you are operational.
6. Speed up Your PPC Advertising
We have favorable circumstances, as people spending most of their time with gadgets. PPC marketing is a great way to connect with customers and avail benefits out of it. The best part of PPC is you can conserve your spendings from your overall budget for marketing.
A survey finds out that after a pandemic, on average, there’s a definite decrease in cost per click, and it will continue to decrease. It is deducting the money that the advertiser has to pay to the publisher for every click ad. Along with cash, it is also saving your efforts. Hence this is an excellent opportunity for businesses to make the most of this situation.
7. Create a Strong Presence of Your Business
People are always online; either they are traveling, walking, or driving. There’s a prominent surge in search traffic at this time. People’s eyes are still stuck to screen, looking for updates and other ways to entertain themselves. It massively includes shopping through the website.
Everything available online is more consumed then you should not miss this. Come forward and bring your business in the limelight. Use SEO optimization tools and strategies to hit the google search’s top ranking. Customers can quickly found your business website on the search engine result page (SERPs).
8. Provide Convenience To Your Customers
Customers always seek comfort and convenience; that’s why they are availing of your business. In this Corona outbreak, it is the best time to show support by offering them online facilities.
Special offers, discounts are good to go, it automatically boosts your revenue flow in this time of disturbance. Make your pay per click and social media advertisement game strong.
Summing Up
The world is in crisis, but digging opportunities out of it is not a bad idea. Ensure that you are safe and then focus on some digital marketing services that help you go through this time. You have to set a foundation that goes along with lockdown restrictions. You have to modify yourself and your business along with the world. These tips are a sign of hope and motivation to go through this pandemic situation and save your business.
Urooj Fatima is a Creative Content Writer – Digital Marketing at ACE Digitals Pvt. Ltd. Graphic designing and digital marketing are the areas that she always likes to cover in her writing. She has turned her endless passion into a profession by serving various projects with Logo Grand being her central focus.