The eCommerce industry has been transforming over the last many years. Industry experts are expecting the eCommerce industry to reach $27 trillion by the end of 2020. As the mobile revolution fuels up, online store owners need to think out of the box to please the customers. Almost 12% of the shoppers use mobile apps […]
Social media is a powerful tool in your advertising arsenal. If you can use social media correctly, you can easily create a strong connection with potential customers. Marketers may make a mistake of diving in the pool of social media without a precise plan. Without a plan, this is a total waste of your time […]
Did you know that there is a “Rule of Seven” in the world of marketing which claims that a consumer needs to come across a brand at least times before they are ready to make a purchase? Brand visibility not only helps increase your conversion rate but also improves your brand overshadow other competitors and […]
Most businesses struggle to grow because they lack sales. Different factors influence the lack of sales: a weak economy, lack of appropriate marketing strategies, and an ineffective team of salespeople. The three may not be the only reason your business is deteriorating. However, the same factors are essential because the marketing department is vital for […]
Top Magento Features you’ll get with latest upgrade Among the lots of E-commerce platforms, Magento has become more popular than its contemporaries have. Online merchants prefer Magento over any other platform to launch their business on the internet. Its Shopping cart system, as well as control over look, content, and functionality, has given Magento an […]
Today people are comparing Facebook ads to the Google AdWords platform. Several people around the globe strongly believe that Facebook ads have the potential to overtake the Google AdWords platform in terms of its reach in the next couple of years. If you are reading this in America, you must step up your Facebook ad […]
Launching a successful eCommerce business can be quite challenging. Some estimates peg the failure rate of eCommerce to be over 80%. There are a few reasons why so many businesses fail. Firstly, running an online store requires expertise in several independent functions like supply chain, marketing, technology and accounting. It also requires capital investment in […]
It is famously said ‘money is in the list’ and as a business owner or digital marketer working on your client’s project you would constantly be looking out for new ways to build your mailing list. Traditionally most businesses would use their static forms on their websites to build email lists. Though rewarding this strategy […]
It was on January 3, 1996, when Bill Gates, then CEO of Microsoft corporation, published the essay titled “Content is King” which states that content will play a very crucial role in the future of then-emerging Internet. And no one can’t ever deny the fact that his words are very much accurate, especially these days. […]
SEO stands for Search Engine Optimization; it is a technical, analytical, and creative process that aids you to generate the traffic on your webpage in search engines and increase your brand visibility. Search engine optimization nowadays is the best marketing tool that provides a surety about your website and it is structured in a way that can […]