How to Optimize Checkout Conversion for e-commerce Products?

The checkout’s conversion rate is the critical metric of an e-commerce business that generates the company’s actual revenue. Generally, a company can boost its revenue by several thousand dollars with just one percent optimized checkout conversion efficiency. There are many strategies to boost an e-commerce site’s conversion rate. However, lowering the cart abandonment rate significantly […]

Marketing & its Relation To Marketing Myopia

The term marketing indicates the technique of drawing the target market’s attention to a certain business’s offerings. The process of marketing encompasses several other techniques such as market research, market analysis, and comprehending the customer’s preferences (Gervase, 2009). Marketing takes into account every facet of a business which includes idea generation, product development, methods of […]