How to Collect Phone Numbers for Text Marketing

Talking about the effectiveness of marketing campaigns, it is worth mentioning the messages sent to mobile phones. They are read in 98% of cases, and almost half of clients respond to messages they received. The user needs 90 seconds to respond to a notification. Email marketing is very popular, but emails are read 20% of […]

Effective Content Management in Magento

Online shoppers expect e-stores not only to sell but also to provide relevant information. Users will return to a page that has valuable content about subjects in which they are interested. That is the basis for your content marketing strategy. eCommerce and content marketing go hand-in-hand. Customers are more apt to pay attention to online […]

Role of Social Media as Part of Omnichannel Customer Experience

Introduction Omni channel is a sales approach that seeks in providing customers with a shopping experience that is seamless depending on whether they do shop online from a mobile device or desktop, mortar store, or in a brick. When developing a strategy of marketing, one needs to meet customer expectations and providing the highest level […]