Are you utilizing the power of social media as a part of your hiring process? If you’re not, you’re in the minority. According to a 2017 study by Career Builder, 70% of all companies are now using social media as a hiring tool. The HR professionals who use only the job sites might see this […]
Starting and growing an Etsy shop is difficult work. There are a hundred different things to consider, like photos, SEO, overhead, and labor. For this reason, there are hundreds of articles with tips for beginners. But what is a seller to do when their shop is past the first stages, and their shop is beginning […]
When you plan on upping the ante on your digital marketing game, search engine optimization or SEO can be one of the most efficient strategies out there. Not only do you get to focus on appealing to search engines, but good SEO practices, in general, can greatly improve your potential for being known across multiple […]
Excellent customer engagement is one of the best practices to keep your Amazon business successful. Customer engagement has the aim to build a good relationship with your customers for them to support your products continually. It is mainly in the form of building brand equity or brand loyalty among your customers. This goes beyond not […]
You might be surprised to learn that Google wasn’t the first Internet search engine. In 1990, McGill University student Alan Emtage created Archie. People used it to find information online. It wasn’t until 1997 that Stanford students Larry Page and Sergey Brin formally registered Google.com. During the intervening years, many search engines appeared on the […]
One of the barriers you will face when you start a new business is a lack of reputation. You’ll find many consumers will stick to the large, well-known retailers and providers who they are familiar with and therefore trust. If you’ve been buying books from Amazon, why would you switch to a new online bookshop, […]
Launching a successful eCommerce business can be quite challenging. Some estimates peg the failure rate of eCommerce to be over 80%. There are a few reasons why so many businesses fail. Firstly, running an online store requires expertise in several independent functions like supply chain, marketing, technology and accounting. It also requires capital investment in […]
Search engine optimization has never been as complicated as it has become today. With so many new algorithmic changes taking place every other day, it is hard to keep up and find a strategy to improve your search engine rankings. It is natural to feel confused at times and may be demoralized when your strategies […]
It is famously said ‘money is in the list’ and as a business owner or digital marketer working on your client’s project you would constantly be looking out for new ways to build your mailing list. Traditionally most businesses would use their static forms on their websites to build email lists. Though rewarding this strategy […]
How to market yourself? Free and easy-to-use blogging and guest posting software turned the Internet into an accessible platform for everyone. However, it’s not enough to bombard your readers with advertising messages to use it. The most successful way of forming a loyal audience on the Web, is to create useful content, that readers will […]