Starting and growing an Etsy shop is difficult work. There are a hundred different things to consider, like photos, SEO, overhead, and labor. For this reason, there are hundreds of articles with tips for beginners. But what is a seller to do when their shop is past the first stages, and their shop is beginning to flourish? Here are 5 helpful tips for Etsy sellers who’s shops are on the rise:
1. Get Advice From An Experienced Seller
When your Etsy shop starts to grow, you probably will need more detailed advice than what a beginner article can give. Fortunately, Etsy has a forum for sellers called Teams. You can connect with experienced sellers whose shops have grown and become very busy. They are usually more than willing to share, and have valuable advice gained from experience. Connect with them to ask questions and scope out their shops to see what they are doing right.
2. Outsource Some of the Work
At some point, the workload of maintaining your successful Etsy shop may become too much work. If you are missing out on quality time with your family or stressing out too much about the workload, it may be time to hire an some help. There’s a lot of resources about how to find potential employees, including the Etsy Team community and forums. They are valuable contacts that may know some qualified potential employees. Use your real life artistic contacts too, as it is the best way to find someone who is a good fit for your shop. If your friends, family, and co-workers know and trust someone, you are more likely to trust them with your business. There are also the conventional ways of finding some help, like posting an ad in the newspaper or on Craigslist.
3. Professionally Boost Your SEO
As a beginner Etsy seller, you probably heard about how important SEO (search engine optimization) is for your shop. It allows customers to find your shop and your products easier. While your shop continues to blossom, it will be a good idea to tune up your SEO with a professional site that measures how popular and useful a keyword is on the internet. Google Keyword Planner is a great resource, as it allows you to type in your keywords and see how popular they are on the internet. You should probably consider reaching out to a professional marketer to help you with this research. Once you know what keywords to target, reach out to a company that specializes in SEO and link-building.
4. Bulk Mailing To Save On Postage
If your Etsy is getting busy and you find yourself taking tons of trips to the post office, expensive postage can really eat into your profits. Fortunately, the post office offers bulk deals to frequent mailers. You can prepay for a permit, which will allow you to mail your product at a discount price. You just have to mail a minimum number of packages, which the post office details on their website.
5. Invest Some Profit In Marketing
Now that your Etsy is making some real money, a good strategy is to take some of that profit and re-invest it into marketing. There are many ways to do this, the easiest of which is to use Etsy promoted listings. You decide how much you want to invest per day, and your listings are bumped up higher in people’s searches. Google ads works in the same way, and is a great tool if many of your customers find you through Google. You may even end up hiring a social media manager to help spread your shop around the internet.
These are just a few things you can do to make a blossoming Etsy shop grow even more, while making the process easier on you. As your shop grows, you will face interesting new challenges, and never shy away from research and asking for help. In time, with the right tools, your shop can become a massive success.
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