What is the digital transformation of an organization?

Digital Transformation involves the transformation of a business’ existing processes with the use of digital technologies to make them more efficient. The core idea lies in using technologies not just to digitalize the existing services but to completely transform them into something notably better. Digital transformation doesn’t merely rely on a single technology, but it […]

Which Social Media platforms should you invest in this year?

By now, it’s obvious to most businesses that social media is an important channel for promoting and connecting with their audiences. Social media can be used to promote services and products while also driving traffic to websites, increasing visibility and helping to educate potential and current customers. With the arrival of 2018, there seems to […]

How to Write Catchy Headlines and Blog Titles Your Readers Can’t Resist

A title determines the success of any piece of writing. Most people decide whether to go through your post or not by simply reading the title. Therefore you should not underestimate its power. Below are several tips on how to write catchy headlines and blog titles your readers can’t resist: Use of Question Titles Question […]

Marketing Automation Tools That Every Business Should Be Using

Any smart entrepreneur will realize the importance of tracking the behavior of their prospects. Guiding and following your prospects through every step of the purchasing process is the only way to create effective marketing campaigns that reach customers in a specific, personalized way and increase sales. This is where marketing automation tools become crucial. How […]

Online Marketing Strategies and Tools

If you want your company to succeed in today’s competitive economy, you need some serious online marketing strategies. Reaching customers has become increasingly challenging, which is why marketing personnel often pursue many avenues to reach potential customers. These include social media, email marketing, content creation, and search engine optimization, for starters. If you want to […]