What makes social media marketing so important?

Our daily lives are dominated by various social media handles such as Facebook, Twitter, LinkedIn and Instagram. Important political leaders such as the U.S. President use Twitter to interact with their citizens. Students use LinkedIn to search for jobs or connect with prospective employers. Travel and food bloggers use Instagram to post photos from their […]

How Knowing Your Audience Should Impact On Your Web Design?

As a business, there is no doubt that understanding who your actual and prospective customers are is essential when it comes to drawing up a marketing strategy. Your website is your key tool for engaging with your target audiences. So it makes sense that, when considering web design options, you need to first consider who […]