Most of the organizations today find it hard to get skilled employees even when unemployment rates are high. This is mainly because searching new employees is one of the other tasks you perform. No matter which company or industry you are in, everyone keenly awaits about the next big thing coming through the door.
From a Sales Headhunters point of view that big thing is the ideal candidate who has all the qualities, skills and proficiency you are looking for the role, the one you will also feel is worth educating more through some of the additional sales courses. But how you will find such a skilled candidate and how do you set your organization apart from others that are vying for this perfect candidate’s attention? Sourcing a sales candidate can be challenging due to the cutting edge competition in the sales job market. Here are the effective tips to get the betters sales candidates to ensure you stay ahead in the competition.
Leverage Your Sales Leaders
You should think for a while about how you are leveraging your sales leaders like sales director, other sales experts or Revenue officer. Your sales leaders are the seasoned members of the vast sales community who have years of experience and know-how of the sales domain. Keeping this in mind, you need to make sure that your organization is working to position them as movers and shakers in their industry, whether via social media or networking events. With this approach, your sales leaders can create their own brand and make their presence in the industry. Their solid presence pulls best sales talent to your company as they will want to be allied with skilled sales professionals. Thus, make sure you are effectively using their visibility to help attract best sales candidates.
Encourage Internal Referrals
It is imperative to meet your team member personally and internally to describe the significance of referrals. This is one of the best ways to lure strong candidates because sales team members in the organization already are well versed with the organization’s culture and expectations, thus they can accurately examine potential candidates they know to fill positions. These employees certainly can serve as advocates for your organization. They will not only speak about your organization’ sales landscape better than anyone, but potential candidates may be more influenced by their word since they see them as more trustworthy and relatable.
Initiate Team Sourcing Parties
Organize a sourcing meeting on a regular basis where team members of all departments meet in a room and search skilled candidates through their personal social networks. Look for exceptional prospects to keep on standby for the future. This manner, you will already be fortified with the right names when it will be about to fill the next set of open roles. The benefit of sourcing meetings is amazing as it makes the team think about who they want to hire. It helps them to understand that recruitment does affect them, and thus it is in their best interest to contribute to the process.
Create a Compelling Message
The more responsible the role, the more it is hard to fill as there are very few suitable prospects to select from. With these types of roles, it is important to distinguish yourself from others so that you can grab the attention of that handful of prime candidates.
So think for a moment that what makes your organization unique. Covey these messages to your sourcing communications so that prospects don’t have evaluated it on their own. Have control on the message and candidates’ perception of you. Always test various email subject lines so that are aware of the messages which work or which don’t. This will help you to ensure that your sourcing efforts are optimized at all times.
Register Your Sales Members for Networking Events
Host regular events where sales team brings some experienced sales leaders who give a presentation on sales leadership-geared topics. These events will bring skilled individuals who are not just taking caring of the network but also aiming to upgrade their skill set and knowledge. Keep an eye on these events and be active in registering your sales team members for them as these are the professionals most organizations are looking for. They will have prospective candidates and be able to engage with them, which then enables them to easily refer suitable candidates to you.
Specify job qualifications
These are the skills, knowledge, abilities, and personal qualities essential to do a task efficiently and successfully. Qualifications include education, past work experience, technical expertise, and interests.
Attitudes and behaviors should be held to the same standard. You need to be a good listener to become a good sales representative. Potential customers will tell you what they exactly want and the good sales representative will listen for that and tell them how your product will fulfill their requirement.
Make it easy to apply and Post your job everywhere.
It is imperative to make it easy for candidates to apply for the job as you don’t want the people who are not of the caliber you seek. There are numerous economical ways to post your job. It is absolutely free to post on your website with a Recent News or Careers page. Promotions using social media channels and LinkedIn groups of your organization are the best ways to get the word out that you are recruiting.
Kyra Chawla is a Managing Director at Alliance Recruitment Agency. She specializes in helping clients for international recruiting, staffing, HR services and Careers advice service for overseas and international businesses.