How to Increase the Reach of Your Google Local Service Ads

A decade ago, paying for a bold advertisement in the Yellowbook was enough to grab the attention of locals who were hunting for a business in their geographic location. However, times have changed. Nowadays, shoppers turn to their mobile devices, laptops, tablets, and computers to search for local businesses. If your business fails to rank […]

How to Improve Communication with Your Franchisees

When franchise operators are involved with a home office that has developed effective communication skills, they are more successful. When information is received timely and effectively, franchisees can implement special ideas, menu changes, new products/services and company reports.  The strength of Franchisor-Franchisee relationship determines the growth of franchise system and communication is the key to […]

11 Reasons Why Avoiding Plagiarism is Necessary for SEO and content marketing

If you are a copywriter or a content marketer, you will second my statement that writing perfect marketing content is becoming awfully difficult. Fear of getting plagiarism can lead to nowhere, let alone help you create good quality content. Amidst much saturation, how would you rock on your marketing strategies to convert readers into leads? […]