If you are a copywriter or a content marketer, you will second my statement that writing perfect marketing content is becoming awfully difficult.
Fear of getting plagiarism can lead to nowhere, let alone help you create good quality content. Amidst much saturation, how would you rock on your marketing strategies to convert readers into leads?
The only solution lies in avoiding plagiarized content to filter out market-worthy content. There are some vital reasons to do so. Surely, you won’t like to be penalized by Google for plagiarism.
So, this article is to increase your awareness regarding the drawbacks of plagiarism. Stay tuned to know some amazing visions.
Why content marketing?
Needless to say, Content is so far the King of marketing and is not going to get dethroned any time soon. This is where the most money is being made.
Spawning into a whole industry, it is providing jobs and business opportunities to a great many people.
Obviously, no one is that insane to pour the hefty amount of money into useless pursuits. That’s why 70% of marketers are looking for content marketing to improve their business.
So, if you are thinking to expand your local business globally, winning some big fish, and approaching billions out there, you must market your products/services by writing content.
You can do this by setting up a blog or by writing wonderful sales copy that would land potential customers on your website.
What are the pre-requisites of writing any content for the internet?
As you know, every skill demands some homework you have to do before diving into the modus operandi.
Likewise, content marketing also has some basics that you have to consider before entering this realm of work.
SEO:
First of all, you must know that SEO is what sustains your content despite gazillions of content posted each day.
It is just like the fuel inside your vehicle. You cannot expect to go far if you have less to no fuel inside your vehicle.
Similarly, if you disregard search engine optimization, you won’t get the desired ranking on SERPs, and your content, no matter how great it is, leaves your nowhere.
Well, search engines such as Google have clearly underscored unique content as an important factor in your ranking.
Thus, you need to tweak your content so that it best fits your SEO strategies.
Interest factor:
Do you remember the marketing slogans you heard in your childhood? Certainly, you would, but most of them you simply forget.
The reason why some advertisements still make a clear picture inside your mind and others don’t is the interest factor inside your content.
Words that appeal to your emotions are going to stick with you and urge you to perform the required actions. Therefore, you must try to be creative in content marketing to create worthwhile content.
For this purpose, you have to write the content by yourself. In other words, your content mustn’t be copied from other sources, otherwise, it would not impact the readers.
What is plagiarized content?
Any content that you copy from others without acknowledging them comes under plagiarism. You can also say that it is literary theft, though plagiarized content hasn’t any legal repercussions involved.
However, some types are protected by the author’s copyrights. Copying that content will definitely put you into great trouble, as the original author reserves the privilege to sue you for stealing his content.
Plagiarizers use different techniques to escape from plagiarism accusations such as mosaic plagiarism, source-based plagiarism, direct plagiarism, yet none of them is justifiable.
Sometimes the plagiarism remains undetected, despite writing content by yourself, so in that case, you can use any free plagiarism checker to know if your content is unique.
The dark side of plagiarism and why you must avoid it?
In content marketing, you have to tread along a fine line to keep your content successful, so to speak. Putting in another way, you have to satisfy, both Google and your customers.
Writing SEO-friendly content that attracts customers to your website is enough for you to become successful in your business.
But, plagiarism stops you from achieving your goal as Google and your readers both abhor such content.
It depletes your audience:
Plagiarizing from various sources and publishing the lumped-up content cannot define your content’s intent.
Even if you have created certain clout in the business, you will soon lose it because your blogs or sales copies will lead your readers to nowhere.
In as much as, your copied content is often confused and does not leash a definite goal. Thus, your audience leaves you ultimately, which means little to no one is visiting your blog post.
Getting traffic losses can be a setback for your marketing strategies.
You can’t build your brand:
Branding is very much helpful in getting consistent customers and earning more over time.
You know brands have a unique tone and representation. They adopt an exclusive strategy to market their content.
That’s why you recognize the ads of famous brands because they are intended to get a peculiar tone.
Copying someone’s content would stop you from setting up a brand out of your ordinary business. Because the copied content has nothing peculiar to show or to grab interest.
In this way not writing unique content would close your door from establishing your brand.
It is bad for SEO:
Out of 200+ Google ranking factors, unique and high-quality content is the one. Aligning your content with the SEO factors helps you rank easily.
So, when someone searches related to your content, your website appears at the top results. However, plagiarism has a counter-effect on your website. It de-ranks it and makes your content less visible to your customers.
You can get Google penalty:
Google acts as a huge library. Just as a librarian provides you’re the book containing your required information, Google gives you the most relevant results.
Therefore, it has updated its algorithms to make them more efficient and precise in providing the best results.
For instance, Google’s Panda update gives a so-called quality score to the website content on the internet. It is developed to find copied and low-quality content.
As you have plagiarism inside your content, you will get de-ranked easily by Panda update. Not only that, you may get a Panda penalty if you duplicate content to manipulate rankings.
It affects the trust with your customers:
Businesses play on customers’ trust to get them bound with their products-services. This comes towards the importance of inbound marketing.
Customers gradually develop an image of your content inside their minds and tend to find the same valuable content, they visit each time.
Getting useless, plagiarized content, they get disheartened. In this way, such content breaks trust among your readers.
Plagiarism may increase the bounce rate of your website:
Some factors play a decisive role in optimizing your website. For example, the bounce rate, the number of clicks, and screen retention are the key features of a high-ranking website.
As readers dislike duplicate content, they tend to leave your website as soon as they find your content useless. This increases the bounce rate of your website, which affects your SEO severely.
Increased bounce rate hints to Google that your content is not good to get ranked, so it decreases your ranking.
Your website gets less visible:
As you need to get your business to the top level, you have to make it more visible to the people using the internet.
Billboards are a case in point. They are visible to everyone on the roads that’s why they get more customers.
Similarly, visible content on the internet means more potential clients and more business.
Having said that, plagiarism decreases your visibility because Google gathers all the copied content to make it into a single lump and selects only the best-written one.
As you have copied from someone else, so your chance of getting ranked diminishes, and thus your content’s visibility decreases.
Your content gets fewer backlinks:
Building a strong link profile is an important factor to improve sustainable ranking. In content marketing, you not only have to rank in general but also have to compete with your competitors.
In this process, backlinks play an important part. However, low-quality, plagiarized content does not get more backlinks and thus isn’t worthy of ranking.
It does not target the right audience:
Businesses often work with calibrating specific content for a specified audience. Duplicate content does not have a specific target.
Some businesses target age-wise while others like to focus on demography. These are the rules of marketing.
Plagiarizing content may lead you nowhere because it is not well-targeted for the right audience. Therefore, the real potential remains hidden from you if you plagiarize others’ content.
Unappealing content:
Marketing content is worth nothing if it does not provoke the minds of readers. Content needs to be written to grab attention and it does not suffice the sole purpose, it is useless.
So, copied content is useless as it does not affect the emotions of the readers. If the readers show indifference, you will not leverage your marketing through the content.
Generates less ROIs:
Marketing your content through blogging is considered beneficial nowadays. As your content gets more views and enough reads, it generates revenue through ads or purchases.
However, plagiarized content does not get enough views, therefore it does not generate a return on the investments you have done.
Final words:
Neither content marketing nor plagiarism can be confined to some points or a single article, given the vastness of the topics. But here in this article, you can get some amazing reasons to avoid plagiarism from your content.
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