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They say that what goes around comes around. And in a world that is becoming increasingly digitalised, could we be seeing the return of traditional marketing methods? It may sound like a crazy idea, but data suggests that more brands are embracing what many others would see as old-fashioned or outdated solutions. Here’s why traditional […]
Do you think leaflets are old-fashioned advertising mediums? Think again! If you imagine this, then you are wrong. Though, this technology-prone era has introduced many changes in the society, but, according to one saying “old is gold”, leaflets are still booming in every nook and corner of the world. Leaflets are an important part of […]
No one could ever have predicted how social media would take the world by storm. The number of users grows daily. People turn to social media for different reasons other than connecting with friends and family. Others are seeing the potential for social media as a marketing tool and a way of building business and […]
As a business owner, you should know what it takes to be successful in the global market. With very dynamic and oversaturated markets, you need to be able to adapt as quickly as possible. To do this, you might need the knowledge and skills of professional marketers to help you with your marketing initiatives. Here […]
Having a content marketing strategy is an integral part of achieving any success online. At least that’s what you’ll hear if you listen to some of the most prominent marketers and influencers online. But why exactly is content marketing so important? The truth is, many businesses don’t have the answer. They know that it’s essential […]
For some reasons, when it comes to telling others about the reality of situations, there is a tendency that the image painted would differ from the true state of affairs. In other words, things might not be presented just as they are. This leaves people having wrong perceptions about the nature of things. If we […]
With over 1 billion monthly active users, Instagram is an absolute goldmine for businesses of all sizes. From community management to social selling and loads more, there’s a reason why Instagram is the biggest social media network on the planet amongst consumers and business. Because of this, you can’t afford to use Instagram and just […]
Let’s start with a simple question. Are you more likely to buy a product if it’s recommended to you by a friend or seen from a random ad? In the 20th century, traditional ads were the driving force of how businesses grew. And that thought continues to this day. But can ads ever become a […]
Business promotion and social media overlap significantly, offering unique opportunities to enhance a business through Social Media Marketing (SMM). Key questions every business owner must address include: How can you grow your small business on social media? How can you improve your social media presence as an individual? How do you promote your business’s social […]
TikTok is a hub in which influencers and content creators can become famous over time. The nature of the platform enables people to reach out to diverse audiences, and make their content known to the world. Once a platform that allowed the sharing of short videos, TikTok is now world-famous; and its users certainly follow […]