4 Mistakes That Can Wreck Your Social Media Marketing Campaigns

Navigating the social media marketing (SMM) world isn’t as complicated as you might think. That is, if you know how, when, and what to say and do to generate the results you want out of your marketing campaigns. However, despite the straightforwardness of implementing a successful marketing campaign, no one is immune to committing social […]

5 Ways Local Businesses can Dominate Social Media Marketing

Social media is considered to be one of the most powerful mass media tools in existence, yet many entrepreneurs and business leaders focusing on their local market fail to recognize the enormous potential of social media for their small business. The truth is that, quite simply, social media can put any business on the proverbial […]

7 social media blunders that can cost your business

Nowadays social media is home to both big and small enterprises. These businesses use social media to market and promote their brands in a variety of ways. Sadly, many organizations make blunders in their strategies that can cost them heavily. Below are seven common social media blunders that you might make. If you’re guilty ensure […]

Ad ROI 101: Making The Most Out of Your Ad Investment

In today’s cutthroat business world, where every cent matters, tracking how well your ad campaigns pay off (their ROI) is vital for long-term success. Whether you’re a small startup or a well-established corporation, figuring out how effective your ads are is essential for a good marketing plan.    With so many choices, knowing where to spend […]

Here are 8 commercial real estate marketing ideas to help you stand out in 2020

Marketing is the order of the day. It is an absolute necessity for any organization or business venture to flourish and reach the pinnacle. Almost every industry engages in marketing in some form or the other, and real estate is no exception in this category. One aspect of marketing that has gained a lot of […]

3 Brand Marketing Trends in 2024 That You Can Use for Your Business

Are you struggling to keep your business afloat? Racking your brains about how to market your products or services? Thinking of ways on how to best put your brand in the best light? Then worry not as there are new brand marketing trends that can infuse new life into your flagging brand or business. What’s […]

Service Marketing vs. Product Marketing: Key Differences and Strategies

In marketing, there is no easy one-size-fits-all solution. Different products need different strategies to maximise conversions. For example, there is a difference between marketing an iPhone and marketing insurance. So whether you sell products, services, or both, in this article, we set out the difference with the aim of helping you market your business better…Let’s […]