Ready to put on your superhero cape and make your digital marketing more effective than ever? You can be a hero to your company by boosting leads, sales, and repeat business. All it takes is a few digital marketing superhero moves.
Let’s take a look at all the ways you can come to the rescue of your business revenue using the superheroes from the Avengers movie. There’s a lot you can learn from these champions of the silver screen.
Even better, you can implement these tips in as little as 15 minutes a day – we’ll show you how!
Be as Focused as Captain America
Captain America always stays focused on what’s in front of him. He knows his goals and he never wavers from that cause. His sense of right and wrong is unstoppable.
If you’re going to succeed as a digital marketer, you need to be able to stick to your strategies. In order to see the return on investment for your online efforts, you need to be consistent over a long time. This is especially true for search engine optimization (SEO) and other long-term strategies.
A great digital marketing approach has both short-term and long-term wins, but you won’t ever get to the long-term results if you aren’t able to stay focused.
How do you implement this in 15 minutes? Create time blocks for your marketing efforts. When you know you’ve got time set aside for marketing, it’s easier to stay focused and get things done.
Innovate Like Iron Man
Iron Man came about when Tony Stark was kidnapped and needed to escape. He created a suit that gave him superhuman abilities and used it to get away. After his escape, he realized that he could continue to use the suit for the greater good.
Tony (and Iron Man) also contributed a lot of technology to the Avengers and their headquarters. To channel your internal Iron Man, be sure to take advantage of technology in your digital marketing. Think outside the box and apply your tools in new ways.
There’s so much technology can do for your marketing plan, from personalization to targeting to sharing video on social media and more. When you take advantage of these tools, you’ll have even better results than you hoped for.
In 15 minutes, you can set up an automated social media posting schedule, learn about a new social media platform, or take a step forward in learning how to use personalization and targeting.
Be as Flexible as Black Widow
Black Widow has encountered – and overcome – more obstacles than most people ever face. However, she remains flexible and adaptable through everything. She’s willing to adapt her strategy based on the resources she has available and the foes she’s fighting at the moment.
As a business owner, you know that you can’t know exactly what’s going to happen each month – or even each day. Google updates their algorithms constantly, social media platform rules change, and customers decide to consume media differently than ever before.
As a result, your marketing strategy needs to be flexible. You can’t afford to stay stuck in the past as things change. Instead, be nimble and ready to work with the newest generation of tools to meet customers where they are today.
Take 15 minutes to write down what you’re currently doing, and think of a way you could do it differently. Just brainstorming can help you break out of a rut.
Have Fun Like Hawkeye
The comic relief to the often-serious scenarios the Avengers face is Hawkeye. His one-liners and jokes make everyone smile, and he is both smart and witty. That’s an important part of any operation, no matter how serious it is.
In your own company, how much fun do you have? Are you able to laugh at yourself, be authentic, and even tell jokes at work? What about in your marketing? It’s vital to share your “real self” with your customers and prospects. What can you do to share more about your company’s personality, wit, and humour?
Being authentic is a big selling point with potential customers. In order to trust you, people have to feel that you’re being honest and straightforward. Sometimes transparency and humour is the best way to build that trust.
Take 15 minutes to write down a story about your company that you can share on social media. Find a way to make a video about it for even more impact! If you don’t have the time, consider working with an online marketing agency in Toronto for help.
Be as Creative as Rocket
Who doesn’t love Rocket? He’s cute and furry while also being a complete killer when needed. He’s been through a lot, but that doesn’t stop him from tapping into his creativity and thinking of new plans. He thinks about how things might go and works out contingencies on the fly.
Being creative is vital if you want to have a successful marketing plan as well. Not only do you have to think outside the box in order to execute your current plans, but you also need to know how to adjust on the fly. One of the most important elements of creativity is paying attention to your analytics.
When you measure your results, you’ll know what part of your marketing is doing well and you can focus more resources on those efforts. You can also prune off the parts that aren’t doing well.
Even more, when you’re creative you’re ready for changes in techniques, platforms, rules, and more. You’ll be able to adapt easily whether you’re dealing with a major legal change or simply new terms of service on social media.
How can you boost your creativity in 15 minutes? Take a look at what your current marketing plans are. What would you do if your primary social media outlet went away? Think about what other platforms are available and what you’d adjust in other areas.
You Can Be a Marketing Superhero
You may not have a suit like Iron Man or the incredible powers of the other Avengers, but you can still save the day for your company. It doesn’t have to take months or years – you can get started today in just 15 minutes!
Louise shares a passion for creative writing, and enjoys being detail-oriented in her work. Working as an SEO specialist at a Toronto-based digital marketing agency has increased her ability to meet new challenges with an open mind.
A degree in Industrial Technology (Major in Computer Technology) also made Louise “tech savvy,” and she prides herself on her ability to recognize the latest trends and technologies in the digital industry. She hopes to someday visit many of the best dessert places across the globe. She’s also a proud “parent” to six beautiful cats.