Importance of Social Media and Instagram for Businesses

In today’s era of digital marketing, social media is a developing niche both in terms of popularity and its wide application. With more and more people trying to connect with each other and joining new social media channels every day, the social media platforms are becoming an effective tool for brand marketing. One such social […]

Dynamic content: a guide to writing quick emails

Dynamic content is closely related to personalization. It provides its most visual implementation. Being changeable content (text, image, video), it is able to adapt to the priorities and characteristics of the user. This is probably why 65% of marketers consider it the most effective personalization solution. Therefore, we decided to tell you how to implement […]

Why Real Estate Agents Should take their Social Media Marketing Seriously: 5 Benefits

The sudden emergence of the COVID-19 pandemic has emphasized the importance of online connectivity more than ever. With strict social distancing measures and community restrictions still in place, businesses have relied heavily on online marketing to engage with customers and promote their products. And this includes real estate businesses. As we entered the next age of […]

Prevention from Phishing and Social Engineering on Social Media

With the evolution of technology, there have been many innovative gadgets easing your routine chores. However, with every new device, there are a thousand latest ways of misusing them for scams and frauds. Social media has become the hub of scams these days from the matter of job opportunities leading to online shopping. Social engineering […]

How A Combination Of Social Media And Email Marketing Will Bring Incredible Results

Both social media marketing and email marketing can be incredibly effective. However, combining the two will be even more useful for your overall digital campaign. Here is how a combination of social media and email marketing will bring incredible results. #1 Links First of all, you need to add links. These links go both ways. […]

6 Ways to Integrate Salesforce with Better Customer Relationship Management

Customer relationship management (CRM) is the process used to ensure that your customers’ experience is optimal. After all, customers are the most crucial resource for a business, so they should be devoting a lot of effort into keeping them happy. Having the right system in place is essential. Investing in a program like Salesforce and […]

5 Techniques to Infuse Empathy into Automated Phone Support Interactions

Imagine hearing a robotic voice in an emergency when you need human touch and empathy. Sounds frustrating, right? Suppose you are experiencing a severe allergic reaction and call for help. Instead of being greeted by a sympathetic voice offering assistance, you only hear a robotic voice providing automated instructions. It’s obvious that you might feel […]