Both social media marketing and email marketing can be incredibly effective. However, combining the two will be even more useful for your overall digital campaign. Here is how a combination of social media and email marketing will bring incredible results.
#1 Links
First of all, you need to add links. These links go both ways. Every email you send should have links to all your social media profiles. You can also add a call to action encouraging your email subscribers to follow you on social media platforms.
At the same time, you also need to link to your newsletter subscription forms on your social media profiles. Create a separate landing page where users can subscribe to your mailing list and then promote it on your social media.
#2 Cross-Promotion
Speaking of adding links and promoting your social media and newsletter, cross-promotion is probably the most effective way to integrate your social media marketing with your email marketing. There are many tactics you can use, but some are more efficient than others.
For instance, reminding your social media followers and email subscribers from time to time is harmless enough that they will not get annoyed by it too much. Just remember that you should reduce the annoyance levels as much as possible – otherwise, your calls to action will not be effective at all.
#3 Exclusive Offers
Exclusive offers are a sure way to show your customers that you want to give them something special. More often than not, you will be providing these exclusive offers via email marketing, but you can also do it through social media platforms.
Start a live stream and then announce a discount code by the end of it. This way, it will only be available to those who were viewing the live stream during that time. You can also require your social media followers to subscribe to your mailing list in order to get the special deals.
#4 Exclusive Groups
Another form of exclusivity you can use is by creating exclusive groups. These groups are meant to provide their members with additional opportunities to chat with you, give them exclusive offers and special deals, and create relevant and interesting discussions.
You can ask your email subscribers whether or not they would like to join such a group. Then, you can create such groups on social media platforms and invite everyone who said they wanted to participate. You can also ask your social media followers about it.
#5 Content Creation
Content creation is an important part of any digital marketing campaign. However, there are different types of content that you will need to create for the different channels you use to publish this content or bring it to your audience (e.g. social media posts vs emails).
For example, you could be using a writing service like Best Writers Online to hire writers who will write your content. But you should remember to make your content consistent and use the same style and voice both for your social media profiles and for your emails.
#6 Recycled Content
By the way, creating new content with consistency is not the only way you can integrate your social media marketing with your email marketing. You can also reuse your old content by recycling it (from your website or blog, from your social media, and from your emails).
Recycled content should always be enriched with new findings. Then, you can take your blog posts and use them in your email marketing. Or you can take your social media posts and use their information in your emails. Just make sure that you are reusing something old.
#7 Giveaways
Giveaways are known for being an amazing way to bring attention to a new business. On the other hand, they are also very effective for brands that have been around for a while. In other words, they are great at any point in your business’s lifecycle.
To use them both in your social media and email marketing, you need to have some rules for the participants. For example, if you are hosting them on social media, you can ask participants to join your mailing list. If you are hosting them via email – follow social media.
#8 Contests
Contests are very similar to giveaways. That being said, they still have differences. The biggest difference is probably the fact that not everyone will be able to participate in your contests as the requirements to enter will be more complicated and difficult to get right.
Nevertheless, contests are still extremely successful at attracting your audience, especially if you are able to offer interesting and valuable prizes. Just like with giveaways, you will need to have the rules for entering to integrate both social media and email marketing.
#9 News & Updates
Not all your mailing list subscribers and social media followers will be interested in getting the latest news and updates from you. Yet, you will notice that the most interesting news can still be presented in a certain way that will be engaging for your audience.
For instance, you can use short notices both on your social media and in your emails to spark the interest of your readers and then direct them to your website or blog to read the full article about the latest news.
#10 Ad Campaigns
Last but not least, using social media marketing and email marketing in tandem will allow you to inform your ad campaigns better. It’s not the easiest process, but it is still quite possible to accomplish.
For example, you can launch ad campaigns on Facebook or Google and then use topics similar to the ones you used in your ads. This way, you could be advertising toys for dogs and then having an article in your email newsletter or a social media post about these very toys.
Final Thoughts
All in all, combining social media and email marketing can be very useful for business owners and marketers alike who are looking to improve their digital marketing campaigns. Use the tips in this article and make more informed choices.
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