Online shoppers expect e-stores not only to sell but also to provide relevant information. Users will return to a page that has valuable content about subjects in which they are interested. That is the basis for your content marketing strategy. eCommerce and content marketing go hand-in-hand. Customers are more apt to pay attention to online […]
For some, the very fact that quarantine ends will become a strong motivator and a reason to break out of the cage. Others will feel lost for a very long time. And most likely, both of these types of people will gather in your office very soon, and your task will be to direct them […]
Before we dive into understanding the relationship between SMO and SEO, let’s read on to know what SMO actually is. It is short for social media optimization which is a tool to promote awareness, understanding and representation of a specific product. It is more like a strategy that brings consumers and producers together and closer […]
All over the world, small business owners have found their livelihoods and working practices disrupted by the global Covid-19 pandemic. With whole countries on lockdown and many people required to stay in their homes, it’s not surprising that many businesses have found their custom flagging. However, even with social distancing measures in place, there are […]
At the point when you’re accustomed to being a bootstrapping business person, you may tend to adopt a DIY strategy to handle most difficulties in your retail business. In any case, once in a while, it bodes well to leave certain undertakings to an expert – if you have the financial limit, that is. This […]
Facebook pages promoting fancy handmade products, Instagram ads that introduce you to authentic organic farms or even the most high-end brands offering discounts via their official handles; all of them share one thing in common: the smartest use of social media. Platforms that were originally created for better networking are now doubling up as modern […]
You cannot blame the millennial for their love for the “one-stop-shop” experience. Say, for example, the online retail giants like Amazon are continuously growing by offering all at one place, and the users fully enjoy the simplicity and comfort with which they can get all things under one roof. When it comes to the industry […]
Excellent customer engagement is one of the best practices to keep your Amazon business successful. Customer engagement has the aim to build a good relationship with your customers for them to support your products continually. It is mainly in the form of building brand equity or brand loyalty among your customers. This goes beyond not […]
One of the barriers you will face when you start a new business is a lack of reputation. You’ll find many consumers will stick to the large, well-known retailers and providers who they are familiar with and therefore trust. If you’ve been buying books from Amazon, why would you switch to a new online bookshop, […]