Instagram for business has, in recent years, emerged as a powerful tool for marketing professionals looking to drive brand recognition and sales. In fact, seventy-five percent of marketing professionals are determined to make full use of Instagram’s nearly 849 million strong advertisement users to sell their products by the end of the year. While you […]
To ensure you have a successful and profitable business, you must know different tactics and approaches that will work best for you. This can only be achieved with the help of Inbound Marketing Strategies. Having a detailed understanding of this strategy is crucial for the growth and success of your business. Using and implementing this […]
As both businesses and individuals are moving toward social media, microblogging has become a great informative tool for marketers, influencers, and brands. Just like blogging on the web, microblogging is one way of increasing engagement on social media platforms. These platforms are therefore amazing places to start your own microblog. There are some general tips […]
Social Media Platforms have become an essential medium for brands than ever before to increase their sales. Today, social platforms have evolved into more of a marketing medium due to their whooping user base. Until a few years ago, social platforms were considered to be the place for teens and people in their twenties. But […]
With over 1 billion monthly active users, Instagram is an absolute goldmine for businesses of all sizes. From community management to social selling and loads more, there’s a reason why Instagram is the biggest social media network on the planet amongst consumers and business. Because of this, you can’t afford to use Instagram and just […]
The feature of disappearing video sharing was first introduced by Snapchat in 2011 and later adopted by Instagram in 2016 with some added features like filters, stickers and text overlay. And in 2017, Facebook too got into the game with its own unique filters and option of cross-platform sharing. The format of disappearing videos is […]
Introduction For eCommerce businesses, implementing effective search engine optimization (SEO) strategies is essential for driving traffic, leads, and sales. SEO helps customers find your online store through organic search results rather than expensive ads. Website optimization refers to technical and on-page elements that make your site appealing to search engines like Google. An optimized site […]
If there’s one thing you can be certain of today’s consumers is that everyone uses social media. Although social media is nothing new, it is still another world for many businesses. However, if companies realize the importance of social media, they can leverage its power to position their brand effectively. Brand positioning may not be […]
Artificial intelligence (AI) has become a staple in marketing. If you haven’t jumped on board yet, it’s time to ask yourself “Why not?”. To kickstart your journey, I’ve compiled a list of 15 essential AI tools in this article. These innovative tools should be part of your business game plan, especially if you’re aiming to […]
The global social media ecosystem is constantly evolving and growing. Social media leaders like Facebook, WhatsApp, and Instagram have over a combined 3.6 billion active users across the globe. Now, social media platforms, due to their massive user base, have also opened new opportunities for businesses to grow. These platforms have allowed companies to reach […]